How is India Nutraceuticals Market Positioned?
The revenues of India nutraceuticals market are observed to continuously increase at a CAGR of ~% during the period of six years from 2011 to 2016. In 2016, revenues of the overall India nutraceuticals industry were recorded as USD ~ million. The increase in occurrence of lifestyle diseases such as type II diabetes, hypertension, cancer and others have created awareness about health and wellness especially among the middle class Indian population is acting as one of the major drivers for nutraceuticals market in India. The growing trend towards preventive healthcare in the country has resulted in entry of diverse type of market players in the country. The major example of this could be listed in a form that pharmaceutical companies such as Novartis, GSK and Cadila Health have launched their dietary supplements in the market.
By Dietary Supplements, and Functional Foods and Beverages: Functional foods and beverages dominated the Indian nutraceuticals market with revenue share of ~% in 2016. Presence of large number of undernourished population over the years, aging population and rising obesity has led to elevated prevalence of lifestyle diseases, which necessitates the consumption of functional foods and beverages, hence driving the market. Consequently, the market has observed the increased sales of functional yoghurt, fortified biscuits and bread, cereals, edible oil and functional gum.
By Distribution Channel: The mass merchandisers segment in India’s nutraceuticals distribution channel took lead by capturing maximum revenue share worth ~%, thus generating revenue worth USD ~ million in the year 2016. The mass merchandisers dominate the market due to high presence of bourn vita, horlicks and Chyawanprash. Other major distribution channels include pharmacies, door-to-door sales, pharmacies and mail orders.
Dietary Supplements Segmentation by Type of Supplements
Vitamins and minerals dominated the market with revenue share of ~% in 2016. The intake of vitamins and minerals supplements has increased over the years due to the high prevalence of vitamin deficiency in India. In 2016, it was observed that ~% – ~% of Indians had deficiency of Vitamin D and ~% were insufficient. Probiotics supplements market grew at CAGR ~% from 2011-2016 and has been recorded as the fastest growing segment in the dietary supplement market of India. High consumption of tobacco, westernized food and spices coupled with malnutrition has resulted in large prevalence of digestive diseases in India.
Functional Foods and Beverages Market Segmentation by Food Category
Health segment dominated the functional food and beverages market with a revenue share worth ~% in India functional foods and beverages market in year 2016. With the increase in diseases such as chronic diseases caused due to obesity, aging and under-nourishment among Indians, there has been increase in the health supplements over the years. One in every five people in India has at least one chronic disease such as cardiovascular, respiratory and metabolic disorders. Doctors are prescribing more number of health foods to fulfill the deficiencies of nutrients which cause diseases. Digestive and energy boosters segment is observed to capture ~% and ~% of the total share in the revenue of functional foods and beverages in India.
Amway is leading India functional foods and beverages market by grabbing revenue share worth ~% in 2016, majorly due to its solidifying position in the energy drinks segment. The acquisition of XS energy brand in 2015 was one of the major driving forces behind generating such high revenues in India. Along with its well established brand “Nutrilite”, Amway majorly sells all plant protein powder in India functional foods and beverages market. Additionally, its direct selling marketing model coupled with the trust associated with the company over a period of years has uplifted Amway’s goodwill. Other major players operating in market include GSK and Herbalife.
Abbott Nutrition, Baidyanath Group, Modicare, Himalaya and Piramal Healthcare are some of the other significant players operating in the India functional foods and beverages market with the remaining collective revenue share of ~ % in 2016.
India Nutraceuticals Market Future Outlook & Projections
India nutraceuticals market is expected to witness growth at a CAGR of ~% during the forecast period of four years from 2016 to 2019 owing to the presence of both international and domestic players in the market. Domestic players though are expected to generate high revenue from the growing demand for natural supplements in the market whereas; international players are expected to generate revenue through increased awareness of their products. Moreover, the international players have been observed to set up their manufacturing plants in India in recent years which are expected to benefit them during the forecast period as their products would be easily available, would have high visibility and would be more affordable. However, the growth is expected to decline in between 2019 and 2021 owing to the fact that market would be flooded with nutraceuticals by this period, and the companies would compete on the basis of price.
Key Topics Covered in the Report:
India Market Growth Nutraceutical
India Functional Beverage Market
Probiotics Market in India
India Nutraceutical Market
India Dietary Supplements Market Trends
India Anti Oxidants Food Category Growth
India Nutritional Supplements Market Competition
India Functional Beverage Market
Growth Vitamin Supplements Market India
India Swisse Wellness Nutrition Multi Vitamin Brand
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Ankur Gupta, Head Marketing & Communications