Sudan was the major revenue contributor Africa dairy product market in 2015 owing to the high consumption of tea and coffee leading to high demand for processed milk and awareness among people about benefits of dairy products
Innovation in dairy products, new product launches by the global giants in Africa dairy product market, acquisitions of small players by the global players, and marketing initiatives by established dairy product manufacturers are the major factors which are driving the dairy product market in Africa.
Dairy products used in Africa post liberalization of dairy sector was limited essentially to raw milk and pasteurized milk, but with the modernization in the industry and entry of new market players, consumers can now easily access to wide range of processed products, such as UHT milk, fermented milk (or traditional sour milk) and dairy products such as butter, cheese, yoghurt, milk powder, ice creams and so forth. Dairy product market in Africa has shown innovation in its product line with the introduction of various types of new products such as flavored milk, sugar free milk, fats free cheese designed for special population segment such as high protein rich cheese for children and low fat cheese for health conscious adults.
The major examples of such innovative products launched in Africa includes, Fan Milk launch of frozen yoghurt and Nutricima launch of Yo Classic yoghurt for health conscious consumers in Nigeria. The companies innovate their product to attract large number of consumers and expand their brand among the masses, hence driving the market.
In 2015, on the basis of products, processed milk dominated the Africa dairy product market owing to its high demand being a highly nutritious dairy product. Processed milk is considered as most important content for the balanced diet and the increasing awareness among the people to remove the problem of malnutrition in the children has further increased the demand for processed milk in the continent, providing domination over other segment. Yoghurt has been observed to follow processed milk in terms of revenue owing to its increased usage as a substitute to desert.
The report titled, “Africa Dairy Product Market Outlook to 2020 – Inclining Demand for Yoghurt and Ice Cream across Africa to Boost Dairy Product Market” provides a comprehensive analysis of the dairy product market in Africa. The report includes the market share contributed by the sales of different dairy products including processed milk, yoghurt, cheese, ice cream, butter, flavored milk and milk powder. Further, the market in the study is also differentiated by countries including Nigeria, Algeria, Kenya, Sudan, South Africa, Tanzania, Uganda, Ethiopia, and other African nations. The report will help readers to identify the ongoing trends in the market and anticipated growth in future depending upon changing market dynamics in coming years. The report will aid existing dairy product market players,
wholesalers, dairy co-operatives, and the new entrants to align their market centric strategies according to ongoing and expected trends in the future.
Key Products Covered in the Report:
Africa Dairy Industry
Africa Yogurt Market
Algeria Dairy Market
Uganda Dairy Industry
Africa Butter Industry Size
Africa Dairy Market Future
Africa Dairy Powder Sector
Ethiopia Milk Power Market
Africa Dairy Products Market
Africa Cheese Market Trends
Africa Ice Cream Industry Growth
Africa Processed Milk Market Statistics
Africa Flavoured Milk Industry Competition
For more information about the publication, refer to below link:
Ankur Gupta, Head Marketing & Communications