How Tiles Market Is Positioned in Malaysia?
In earlier times, people had cemented floors in their houses and other places such as office, retail outlets and others. With the rise in standard of living, tiles for floors were introduced in the market which had quality as well as aesthetic beauty. This attracted the customers to use the tiles not only in their residential property but in commercial property also. The availability and natural abundance of raw materials is the greatest strength of Malaysia tiles industry.
Malaysia tiles market grew at a five year CAGR of ~% during period 2011-2016. The revenue of the industry nearly doubled from USD ~ billion in 2011 to USD ~ billion in 2016 owing to the increase in demand for tiles due to residential units, commercial spaces, hospitality sector and others requiring both new and replacement tiles. The tiles market was evolved and the population started choosing tiles over wallpapers due to the factors such as reliability and quality. The FMCG sector and retail sector grew in the review period that has led to increased demand of tiles in Malaysia.
Malaysia tile industry is saturated and fragmented in nature with various organized and unorganized players operating in the space. Established players are already having strong presence in the market and hence new players can enter the market only when it is a big brand or there is a big merger or acquisition.
The big players concentrate on the exports majorly whereas the small players cater to the domestic demand for tiles in the country. There is a high amount of imports and exports that takes place in tiles industry of the country not only for the finished products but for raw materials also. The parameters used for competition between the companies include quality, variety, price, location of plant and branding.
The major firms in Malaysia Tiles market capturing ~% market in terms of revenue include Guocera, MML, Niro Ceramic Group, White Horse, Kim Hin Industry Berhad, YI-LAI Berhad, Johan holdings and Seacera Group Berhad.
Market Segmentation by Type of Tile (Floor Tile, Wall Tile and Roof Tile)
Floor tiles dominated the tiles industry in Malaysia with ~% revenue share in the total tiles market owing to the highest demand and application of these tiles. Tiles market started with the usage for floor purposes and with the rising living standards and disposable incomes, people preferred to use floor tiles instead of stones and cement. Porcelain tiles are most used and demanded in floor tiles across the country which makes a positive impact on the market. The major market players in the floor tile industry are Niro, White Horse, SP Wong, Feruni, Super Ceramics and others.
Wall tile attributed to the second highest revenue in Malaysia tiles industry accounting to ~% in 2016. The country’s population prefers cement, wallpapers, paint or bricks instead of wall tiles due to which wall tiles generated less revenue as compared to the floor tile. The market for wall tile has enhanced over the years with the rising application of wall tiles in residence, hotels, hospitals, food chains, airports, institutions and commercial buildings.
Roof tile in Malaysia accounted to the least revenue in overall tiles market in Malaysia with ~% share in 2016.
Market Segmentation by Material/Process (Porcelain, Ceramic and Others)
Porcelain tiles accounted for the highest revenue in the overall tiles industry in Malaysia with ~% share in 2016. The prices of porcelain tiles are higher compared to other types of tiles which cause higher revenue generation by this segment. Porcelain has a low water absorption rate, design versatility, greater stain resistance, high durability and density which make it more suitable for customers to purchase it.
Ceramic tiles attributed for second largest revenue share of ~% in the overall tiles market in 2016. The revenue generated by the ceramic tiles was lower than that of porcelain owing to less demand of these tiles and the fact that the price of ceramic tiles is lower than that of the porcelain tiles. Ceramic tiles are a popular choice for wall application in the country and are mostly used in offices, bathrooms and kitchens.
Other Floor tiles accounted ~% revenue share in Malaysia tiles market in 2016. It includes concrete and vinyl tiles. Other wall tiles include concrete vinyl, and clay. Demand for tiles made of other material than porcelain and ceramic is very low and is generally used for special application.
Market Segmentation by Market Organization (Organized and Unorganized)
The firms having the revenue of more than USD ~ billion are considered under organized sector and has accounted for ~% of the overall tiles market in Malaysia in 2016 in terms of revenue. The company such as Guocera Tile Industries Sdn. Bhd., Malaysian Mosaics Bhd., Niro Ceramics Sdn. Bhd., White Horse Bhd. and Kim Hin Industry Berhad are the leading players in the organized sector of the tiles industry. The organized sector supplies the products on higher prices as compared to the unorganized sector and generally there is demand for new tiles from the organized companies. The manufacturing clusters of the organized firms are located in places including Johar, Klang, Labuan, Pasir Gudang, Tanjung Langsat and others.
The firms that have revenue less than USD ~ billion are considered under unorganized sector and accounted for ~% of the overall tiles market in Malaysia in 2016 in terms of revenue. Various companies that fall under the unorganized sector include Yi-Lai Bhd., Johan Ceramics, Seacera and others. Since, there is lower number of unorganized players hence the revenue generation from the unorganized sector was lower compared to the organized sector.
Market Segmentation by Regional Sales (Southern and Central Region, Western Region, Eastern Region and Northern Region)
The southern and central region of Malaysia accounted 80.0% in total sales of tiles in the country in 2016 owing to high number of commercial and residential buildings. Places including Meleka, Kuala Lumpur, Bahu, Johar and others fall under this category. The sourthern region of the country is the major hub for the manufacturing of tiles and hence attributed to the revenues of tile industry in Malaysia in 2016.
The western region of Malaysia accounted to ~% of sales for tiles in the country in 2016 owing to high number of commercial and residential buildings. Companies like Ibraco and Sunway Nexis are also located in western Malaysia.
The eastern region of Malaysia accounted to ~% of sales for tiles in the country in 2016 owing to commercial and residential sector demanding tiles from area such as Pehang.
The northern region of Malaysia has accounted to ~% of sales for tiles in the country in 2016 owing to commercial and residential sector demanding tiles from area such as Kedah.
Trends & Developments
Rising Number of Households: The expanding residential sector in the country has triggered the demand for tiles in Malaysia in past few years. The residential units inclined from ~ thousand in 2011 to ~ thousand in 2016 owing increase in the number of residential units and population growth over the years. The rise in residential sector has led the population to opt for various kinds of tiles according to their requirements.
Corporate Inclination towards Carpet Tiles: The tile industry has been following new technologies and has been launching new variants in the country. Carpet tiles are a new concept tiles and this category is heavily favored by the corporate clients.
Consumer Preference from Ceramic to Porcelain: The consumer preference for tiling has been changing from the ceramic tiles to the porcelain tiles. Porcelain tiles accounted for the highest revenue in the overall tiles industry in Malaysia with ~% share in 2016 and it is expected to capture ~% of revenue share in 2021. Porcelain tiles are new in market compared to the ceramic tiles and with time, the trend of population purchasing porcelain for wall and floor tiling has been rising.
Growing tourism: The increase in tourism has led to construction, development and renovation of the spaces such as hotels, hospitals, markets and others. This has further led to rise in the demand of tiles for floor and wall application in case of new and replacement tiles.
Rising Popularity of Modern Houses: The modern houses coupled with people preference for aesthetic beauty and value for money has made tiles as a choice for flooring, wall and roof application which has affected the tile industry in Malaysia positively.
Future Growth of Malaysia Tiles Market
Malaysia tiles market is expected to grow at a CAGR of ~% during 2016-2021 from USD ~ billion in 2016 to USD ~ billion in 2021 owing to urbanization and rising disposable income. The number of households is anticipated to increase by 2021 raising the demand for tiles. This can be advocated to the fact that there are various projects in pipeline in the country. The commercial spaces also demand the floor and wall tiles and the increase in commercial spaces in future will lead to incline in the requirement of the tiles. It is anticipated that the number of hotels will increase at a CAGR of ~% during 2016-2021 reaching ~ numbers of hotels in 2021. The increase in hotels is highly correlated to the demand of tiles. Hence the market will be affected positively. Latest innovations, new launches and replacement tiles are expected to trigger the demand for tiles in the country. Floor tiles are expected to dominate the tiles industry in Malaysia in 2021 with ~% revenue share owing to the highest demand and application of these tiles. Wall tile is anticipated to be the second highest revenue generation segment in the overall Malaysia tiles industry accounting to ~% revenue in 2021. Roof tile in Malaysia is anticipated to generate least revenue in overall tiles market in Malaysia with ~% share in 2021.
Companies Cited in the Report
List of Companies Companies Covered in the Report
Niro Ceramic Group
White Horse Major Players in Malaysia Tiles Market
Kim Hin Industry Berhad
Seacera Group Berhad
Key Topics Covered in the Report
Tiles Production Malaysia
Wall Tiles Market Malaysia
Ceramic Tiles Sales Yi-LAI
Bathroom Tiles Market Malaysia
Ceramic tiles Market Malaysia
Kitchen Tiles Industry Malaysia
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Ankur Gupta, Head Marketing & Communications