Market Size of Vitamins and Dietary Supplements in USA: Ken Research


Vitamins and dietary supplements continued to perform well in 2016, posting current value growth of 5% to reach sales of USD 27.6 billion. This performance was in line with review period average. Demand for vitamins and dietary supplements remained positive in the US despite recent debates about the purity, health benefits and efficacy of these products. Due to high healthcare costs and an increased emphasis on preventative care, consumers are willing to spend on vitamins and dietary supplements.

Euromonitor International’s Vitamins and Dietary Supplements in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Vitamins and Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


For more information on the market research report please refer to the below link:


Ken Research

Ankur Gupta, Head Marketing & Communications



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