“Overshadowing of Traditional Medium for better Customer Reach with an Extra Advantage of Better Monetization and Ad Penetration Measurement Tools has driven the Online Advertisement Market in Russia”.
The report titled “Russia Online Advertising Market Outlook to 2023 by Medium (Desktop and Mobile), by Type of Online Advertisement Buying and Selling (Non-Programmatic and Programmatic), by Type of Online Advertisement (Performance and Branding), by Sector (Retail and E-commerce, FMCG, Electronics, Automotive, Finance, Pharmaceuticals, Travel, Real Estate and others)” by Ken Research suggested that the Online Advertising market in Russia has been increasing due to E-commerce and retail sector, new advertising technologies, increasing internet penetration and surge in number of mobile users. The market is expected to register a double digit positive CAGR of 20.5% in terms of advertisement expenditure during the forecast period of 2018–2023E.
Increasing Preference of Desktop: Majority of consumer still prefer desktop over mobile for shopping, financial transactions, video surfing and other activities which has made advertisers prefer desktop medium for advertising as compared to mobile in Russia. This is largely due to rising number of internet and mobile users, introduction of international brands and highly advanced digital infrastructure are some of the key factors that are driving the growth of Russia online advertisement market.The exponential increase in the social media usage and growth in e-commerce market has also contributed exponentially in the growth of the Russia online advertising spending, with approximately 67.0% of the population using internet through desktop as of 2018.
Development of Mobile Technologies and Online Promotion Tools: Developments in mobile technologies in the country have been a major contributor towards the growth of online advertisements in Russia. Under mobile technologies, introduction of 5G is expected to contribute to a greater extent. The transmission of data is expected to increase which in turn will lead to increase in the number of mobile users. With the increasing mobile users in Russia, the opportunities for online advertisers are expected to increase which in turn will help the market to grow in future.
Increase in Social Media Marketing: Social networks have played a huge role in increasing the user interaction with content online in Russia and in rest of the world. Socializing through social networking sites such as Vkontake, Ok.ru, Facebook, Instagram and others has become a trend in the recent past and the social media penetration has increased from 46.4% in 2015 to 49.0% in 2019. There are currently 70 million active social media users in Russia. The social media penetration is expected to reach 53.4% by 2022. With developments in social media marketing, product promotion on social media has been considered highly effective, as it provides a wider reach to targeted audience.
Key Segments Covered:-
By Type of Online Advertisement Buying and Selling
By Type of Online Advertisement
Retail and E-commerce
Key Target Audience:-
Social Networking Platforms
End User Industries Investing in Online Advertising
Private Equity Investors
Time Period Captured in the Report:-
Historical Period: 2013 – 2018
Forecast Period: 2019E – 2023E
Companies Covered (Major Ad Agencies):-
Media Instinct Group
Media Direction Group
Major Online Platforms:-
Russia Online Advertising Industry
Russia Online Advertisement Market Research Report
Russia Online Advertisement Market Major Players
Russia Digital Advertising Market
Russia Branding Online Advertising Market
Russia Video Online Advertising Market
ICON Group Online Advertisement Market Size
Publicis Media Online Advertisement Market Revenue
Russia Online Advertising in Real Estate Market
Russia Online Advertising in Electronics Market
Russia Online Advertising in Finance Market
Russia Online Advertising in Travel Market
Russia Online Advertising Major Platforms
Major Russia Advertising Agencies Revenue
Number Of Digital Ads Agencies In Russia
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Ankur Gupta, Head Marketing & Communications