According to the report analysis, ‘QUARTERLY BEVERAGE TRACKER FOURTH QUARTER 2018: OMAN’ states that there are several key players which are presently functioning in this sector more actively for leading the fastest market growth and accounting the handsome value of market share throughout the reviewed period and the trend towards the healthification and premiumisation in the food and drink segment will pursue to attain the momentum owing to the high disposable incomes of customers in Oman.
However unsurprisingly, with the growing urbanization and significant development in the Oman economy along the efficient increase in the disposable income of the consumer the demand for the beverages has grown more positively. The beverages are a wide category, which involves the bottled water, nutrition and energy drinks, alcoholic beverages, coffee and tea, juices, and sodas all worth hundreds of billions of dollars in profits for the manufacturers. The producers of beverages are always looking for the new innovations in the product, functional ideas, delicious and several others. Whereas, the innovations is happening across the every sector of market, and beverages are suitable into more areas of people’s lives than we could have ever fictional.
Additionally, in the beverages market it is anticipated that the protein beverages endure to be a widespread category. The customers of this are significantly concerned in the health and fitness, and many of next year’s beverages will aim on structuring the wellness. Protein has been exposed to assistance in muscle repair, building and recovery and has long been a prevalent drink ingredient among the athletes. However, in the present era, a large number of protein beverages are sold to non-athletes also. This increasing acceptance has led to augmented innovation in the forms and flavors of protein beverages offered. Furthermore, the customers that are not modern athletes are more likely to be fascinated by the drinks like protein coffee and protein water, a classification we will touch on later. Overall, the protein beverages still have a throttle hold in the fitness stadium, but marketing has moved to determine the assistances of protein for all the people, not just athletes.
Moreover, due to the awareness related to the effectiveness of the vitamins and supplements, consumers look towards the entire foods for their medicinal properties. The products such as aloe vera, coconut, cannabidiol and algae will pursue to be articulated into the beverages to accomplish the customers’ nutritional goals, as on-the-go functionality remains an important purchase driver.
Nonetheless, in packaging and manufacturing, the industry is now more dedicated to the sustainability. The customers are becoming more serious with the respect to manufacturing procedures as well as the ingredients of the beverages. Moreover, many of the players in this market are adopting the significant strategies and policies of doing work after studying the regulations of the government for increasing the applications of the beverages and augmenting the demand which further benefitted for generating the high amount of revenue in the short span of time. Furthermore, it is anticipated that the market of beverages in Oman will increase more positively over the decades with the handsome amount of investment by the existing key players in the advancement of technologies.
For more information on the research report, refer to below link:
Ankur Gupta, Head Marketing & Communications