How Nutritional Supplement Market Is Positioned In The Saudi?
The market has been growing and varying from one product to another. It was observed to be highly mature towards prescription based vitamins and dietary supplements but the potential exists for many functional food and beverages which can easily make their entry in the FMCG sector. Nutraceutical ingredients have positioned as a natural and healthy alternative to traditional medicine. The market size increased from SAR ~ million in 2013 to SAR ~ in 2018 registering a five-year CAGR of ~%. Due to rising lifestyle diseases and changes in dietary intake many consumers are opting for dietary supplements. This has a positive impact on the demand for nutraceutical products leading to an increase in market value from SAR ~ million in 2013 to SAR ~ registering a five-year CAGR of ~%.
Functional beverages register a constant increase in revenue from 2013-2015, before registering a minor decline in 2016 due to a ban on advertising on energy drinks and drastic decline in 2018 due to the imposition of sin tax in 2017. The market declined from SAR ~ million in 2013 to SAR ~ million in 2018. Tang is very popular during the period of Ramadan. International beverage brands such as Pepsi and Coca Cola have a small presence in the fortified beverages segment. The Saudi Nutritional Supplements market is largely dominated by the sales of functional foods which include dairy products, baby food, breakfast cereals, and other categories. New channels of retail such as internet retailing, the omnipresence of chained convenience stores and others are emerging in the market and have helped in facilitating the sales.
Saudi Arabia Functional Foods Market Segmentation
Functional foods are majorly popular among the city population and ex-pats. Fortified products are being promoted as a healthy alternative to traditional food and the message is easy to communicate in cities with high population density and access to media that can be used for the promotion of such products.
By Type of Functional Foods: The baby food products were the most revenue contributing segment in the Saudi Arabia functional food market with a share of ~% in 2018. Dairy products are the second most consumed they consume high dairy products in the form of cheese, butter, and milk. Breakfast Cereal in terms of revenue contribution captured ~% in 2018, which was followed by vegetable and seed oil and confectionery, snacks and biscuits segment with the collective contribution of ~% in 2018.
By Type of distribution channel: The hypermarkets are the most preferred distribution channel with a share of about ~% in 2018, which is due to the high product variety offered by them and different promotional events around the year. This encourages consumers to visit hypermarkets and supermarkets for purchasing functional foods within Saudi Arabia.
Saudi Arabia Functional Beverages Market Segmentation
By Product Category: Demand for hot beverages in Saudi Arabia is very low as compared to cold beverages. Cold drinks are largely dominated by energy drinks and are very popular among young kids and the working population. There promotion in the past as official sponsors of many adventure sports raising adrenaline levels has been the key reason for their popularity.
By Type of Soft Drinks: Energy Drinks were the most selling product category in the Fortified Soft Drinks market. As these drinks contain high sugar and caffeine content, the government of Saudi Arabia implemented a 100% sin tax on these drinks in order to de-motivate consumers from the consumption of these drinks. Fruit and vegetable juice market increased from SAR ~ million in 2013 to SAR ~ million in 2018, energy drinks sales declined to SAR ~ million in 2018 (from ~ in 2013).
By Sales Channel: Supermarkets and hypermarkets remained the biggest source for the sale of functional beverages across Saudi Arabia. Many regular customers maintain a debt account with neighboring grocery stores where they pay after a certain period and are the major reason for people frequenting these shops. As per rough estimates, there are over 54,000 of the licenses are to sell foodstuffs.
Key Segments Covered:-
Vitamins and Dietary Supplements:
By Standard and herbal/Traditional Vitamins & Dietary Supplements
By Type of Dietary Supplements (Standard/Non-Herbal and Herbal/Traditional)
By Positioning of Dietary Supplements (Bone, Joint, Sexual Health, General Health, Immune System, Heart Health, Digestive, Energy, and Others)
By Distribution Channel (Drugstores/ Parapharmacies, Direct Selling and Internet Selling, Other Healthcare Specialist Retailers, Supermarkets and Hypermarkets)
By Type of Functional Foods (Dairy, Baby Food, Breakfast Cereals, Edible Oil and Confectionary)
By Distribution Channel (Hypermarket and Supermarket, Independent and Small Grocery Retailer, and Other Convenience Stores, Online Retailing, Restaurants, Food Kiosks, and Others)
By Product Category (Cold Drinks and Hot Drinks)
By Soft Drinks (Energy Drink, FF Concentrates, Sports Drink, and Vegetable/fruit Juice)
By Distribution Channel (Hypermarket and Supermarket, Independent and Small Grocery Retailer, and Other Convenience Stores, Online Retailing, Restaurants, Food Kiosks, and Others
Key Target Audience:-
Nutritional Supplements Manufacturers
Nutritional Supplements Distributors
Vitamins and Dietary Supplements Companies
Functional Foods Companies
Functional Beverages Companies
Hypermarkets and Supermarkets
Drug Stores and Pharmacies Chain
Online Sales and Retailing Agencies
Time Period Captured in the Report:-
Historical Period: 2013- 2018
Forecast Period: 2019 -2023
Vitamins and Dietary Supplements:
Procter & Gamble Co, The
Laboratoires Arkopharma SA
General Nutrition Centers Inc
Almarai Co Ltd
Abbott Laboratories Inc
Abuljadayel Beverages Industries Llc
ALJSR Global Co
Red Bull GmbH
Mondelez International Inc
Spitz GesmbH, S
Key Topics Covered in the Report:-
Saudi Arabia Nutritional Supplements Market
Saudi Arabia Nutritional Supplements Industry
Nutritional Supplements Market Saudi Arabia
Nutritional Supplement Industry Saudi Arabia
GCC Functional Food Market
GCC Functional Beverage Market
GCC Vitamins and Dietary Supplements Market
Vitamin producing Companies in the Kingdom
Digestive Dietary Supplements in Saudi Arabia
Beauty Dietary Supplement in Saudi Arabia
Dietary Supplements in Saudi Arabia
Soft Drink Companies in KSA
Energy Drinks Market Saudi Arabia
Saudi Arabia Sports Drinks Market
For More Information On The Research Report, Refer To Below Link:-
Related Reports by Ken Research:-
Indonesia Nutritional Supplements Market Outlook To 2023 – By Vitamins (Single Vitamin And Multi-Vitamin) & Herbal And Standard Dietary Supplements (General Health, Beauty, Digestive, Bone, Heart Health, Memory, Joint), Functional Beverages And Functional Food
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Ankur Gupta, Head Marketing & Communications