The report covers various aspects such as overall market size of Poland car rental, cab aggregator, self driven car and car sharing in terms of transaction value, segmentation on the basis of market structure (organized and unorganized sector), by mode of booking (online and offline), by clients (leisure and business), by pick-ups (airport and off-airport), by car type (small, medium and large) and by major regions. The report also covers trends and developments, issues and challenges, regulatory scenario and SWOT analysis of Poland car rental market. The report covers snapshot and business models of cab aggregator market, self driven car, car sharing, car pooling/ride sharing and bike aggregator market in Poland. The report also covers the competitive landscape of the industry and comprehensive profile of leading players (Express Sp zoo Spk, Avis Budget Group Inc, Hertz Corp, The, Sixt AG, Europcar Groupe SA, D’Ieteren SA) operating in the market. The report concludes with future outlook and projections of Poland car rental market, major macroeconomic indicators and upcoming trends affecting the market have also been highlighted in the report. The report also serves competitive scenario for each market which exists in car rental industry to get an in-depth understanding of car rental sector in Poland.
- Good economic situation, growth of tourism in the country, rising number of small and medium car rental enterprises and rising demand from corporate and individual client will majorly account for the growth of Poland car rental market in upcoming years.
- Short-term car rentals services are expected to remain dominated by well-recognized companies that have the largest fleet sizes in Poland.
Poland car rental has evolved intensely in the very recent years and is also expected to evolve in similar fashion in the near future. With growing competition among car rental operators coupled with increase in number of medium and small companies will translate into aggressive price competition in near future. Additionally, with improving consumer awareness and the activity of car rental companies promoting their service, the demand for insurance car rental will grow in upcoming years. It is expected that large global and domestic companies that have the largest fleet sizes will remain dominant in the short term car rental segment during forecasted period. The prospects for car rental services are positive during the forecasted period due to the expected economic growth in Poland, the rising demand from corporate & individual clients and an increase in both domestic and international travel flows.
The low interest in car rental services among domestic leisure tourists due to the relatively high cost of car rental in relation to disposable incomes in Poland might negatively hamper the growth of this sector in near future. But, Poland car rental market is expected to witness intense pricing competition with domestic players focusing on reducing rental rates to compete with international players in the market and attract more customers. This trend will aid the development of insurance replacement car rental and improve the position of brokers (intermediaries) focused on low-priced services. Car rental companies are expected to pay considerable attention to the constant improvement of their websites and encourage customers to switch from offline to online direct booking. Growing penetration of online booking and cab aggregators will drive the online segment. Moreover, cooperation of car rental operators with airlines, tour operators or travel agents is expected to positively affect Poland car rental market growth in upcoming years.
Internet and Smartphone users in Poland, increasing international inbound arrivals and domestic tourists and growing working population in Poland are some other key factors that may have positive impact on the market, according to the Analyst at Ken Research.
Ken Research in its latest study, Poland Car Rental Market by Market Structure (Organized and Unorganized Sector), by Mode of Booking (Online and Offline), by Clients (Leisure and Business), by Pick-Ups (Airport and Off-Airport), by Car Type (Hatchback, Sedan and SUV) and by Major Regions – Outlook to 2022, suggests that demand for car rental in the country will grow at a positive growth rate owing to competitive pricing, growth of online bookings and insurance replacement car rental market.
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Ankur Gupta, Head Marketing