The report titled “UAE Online Fashion Market Outlook to 2022 – by Type (Apparel, Fashion Accessories and Footwear), By Region (Dubai, Abu Dhabi, Sharjah and Others)” provides a comprehensive analysis on the UAE Online Fashion Market. The report covers UAE online fashion market size by gross merchandize value, market segment by Apparel, Fashion Accessories and Footwear, by region (Dubai, Abu Dhabi, Sharjah and Others), by price range (Economy, Mass, Premium and Elite), by gender (women, men and kids), by apparel categories (tops, dresses, bottoms, jackets, shorts and others), by accessories categories (handbags, belts, imitation jewelry, watches and others) and by footwear categories (sneakers, flip-flops, sandals, boots and others). The report also covers competition among major players in online fashion market (Namshi General Trading LLC, Sivvi, Wadi General Trading LLC, Souq Group, MarkaVIP, Elabelz, Noon, Bershka, Yoox.com and NextDirect). The report provides target audience profile, SWOT analysis, government regulation, comparison of offline and online fashion market along with analyst recommendation and macroeconomic variables.
This report will help the readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report is useful for horizontal e-commerce, online fashion companies, investors, potential entrants and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.
UAE Online Fashion Market Size and Overview
Market Size: UAE online fashion retail market is quite dynamic and is in the early growth phase. The online fashion market has grown from a GMV of AED ~ million in 2012 to AED ~ million in 2017 at a CAGR of ~%. A phenomenal growth of ~% in the internet users in the last 5 years and in smart phone users in the country have acted as drivers for the online fashion market. Growth of the younger population, increase in purchasing power, convenience to purchase online, easy availability of branded products online at discount and easy online adoption in Dubai and Abu Dhabi are other major factors which have augmented the growth of online fashion market in UAE.
Apparels, Footwear and Accessories
Apparels witnessed the maximum share contributing ~% followed by the footwear contributing ~% and accessories ~% to the total GMV of the fashion products sold on E-commerce platforms in 2017. The great exposure of people to social media, availability of international brands and presence of trending products on online platforms with varied offers and discounts are the major factors which have driven sales of apparels on E-commerce portals.
In apparel market, women segment has dominated with share of ~% followed by men contributing ~% and kids ~% in the total GMV generated during the year 2017. Under apparel category, the top selling categories are tops, dresses and bottoms, jackets, skirts and shorts.
In footwear market, women segment contributed majority to the GMV with share of ~% followed by men segment which contributed ~% and kids (less than 14 years old) with ~% in 2017. Under Footwear category the top selling categories are Sneakers, Flip-Flops, Sandals and Boots.
In accessories market, women segment has dominated with share of ~% followed by men and kids together contributing ~% in the total GMV generated during the year 2017. Under Accessories category the top selling categories are handbags, belts, imitation jewelry and watches.
By Region (Dubai, Abu Dhabi, Sharjah and Others)
Demand for fashion products in Dubai witnessed the maximum share of ~% followed by Abu Dhabi contributing ~%, Sharjah contributing ~% and other cities like Ajman, Fujairah, Ras Al Khaimah and Umm Al Quwain contributed ~% in total GMV of the fashion products sold on E-commerce platforms in 2017.
By Price (Economy, Mass, Premium, Elite)
UAE, being a fashion conscious economy witnessed maximum sales arising out of premium priced fashion products available in online fashion market. Premium segment includes fashion products that range between AED 86 to AED 170, constituted ~% of the total GMV in the online apparel and footwear product market for 2017. The other segments like Mass segment constituted ~%, Economy segment constituted ~% and Elite segment constituted ~%.
Souq.com has dominated the market for online fashion in UAE with a GMV share of ~% reported during 2016. This was followed by Namshi.com which has witnessed second largest share in online fashion market of UAE with a market share of ~% in 2016. Wadi.com has a ~% of market share, Sivvi.com has a ~% of market share and Noon.com has a ~% of market share for online fashion in UAE. People in UAE are tech-savvy and are highly fashion and brand conscious so they spend in order to maintain their style. Other players such as Bershka, Elabelz, Awok.com and various new entrants witnessed an increase in customer base and revenues.
Future Outlook to UAE Online Fashion Market
UAE online fashion market is expected to grow at a rapid pace at a CAGR of ~% from 2018 to 2022 owing to the expected rise in number of online players entering the e-commerce industry. The emerging product category such as maternity wear, plus size wear and sportswear among the inhabitants of UAE will also augment the market. Existing market players providing different shopping experience such as try and buy tool would further assist in growth.
Key Topics Covered in the Report
UAE Online Fashion market introduction
Comparison of UAE online and offline fashion market
Snapshot of UAE online retailing industry
Online Watches Market UAE
Online Accessories Price UAE
Online Hand Bags Market UAE
Online Mode of Payment UAE
Online Footwear Website UAE
Online Footwear Market Dubai
Value chain analysis and logistics handling in UAE online fashion industry
Women Apparel Online Market UAE
Women Footwear Online Market UAE
Consumer Online Buying Behavior UAE
Online Product Buying Preference UAE
Debit Card Discounts UAE E-commerce
Women Accessories Online Market UAE
UAE online fashion market size
Market Place Model UAE
Internet Penetration UAE
Online Jackets Market UAE
Online Desktop Search UAE
Online Footwear Price UAE
Smart Phone Shipment UAE
Online Bottoms Market UAE
Online Cash Back Offers UAE
UAE Online Apparel Sales
UAE Online Value Chain
E-commerce Logistics UAE
Online Mobile Search UAE
Omni-Channel Model UAE
Online Mobile applications UAE
Online Accessories Website UAE
Men Apparel Online Market UAE
Kids Apparel Online Market UAE
Online Accessories Market Dubai
Kids Footwear Online Market UAE
Men Footwear Online Market UAE
Men Accessories Online Market UAE
Kids Accessories Online Market UAE
Online Tops Market UAE
UAE online footwear market segmentation
Consumer Profiling for UAE online fashion industry
Trends and development in UAE online fashion industry
Issues and challenges in UAE online fashion industry
SWOT analysis in UAE online fashion industry
Business Model in UAE online fashion industry
Regulatory landscape in UAE online fashion industry
Competitive landscape in UAE online fashion industry
Company profiling for major players in UAE online fashion industry
UAE online fashion industry future outlook and projections
Macroeconomic Factors in UAE online fashion industry
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Ankur Gupta, Head Marketing & Communications