UAE Online Fashion Market Outlook to 2022: Ken Research

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The report titled “UAE Online Fashion Market Outlook to 2022 – by Type (Apparel, Fashion Accessories and Footwear), By Region (Dubai, Abu Dhabi, Sharjah and Others)” provides a comprehensive analysis on the UAE Online Fashion Market. The report covers UAE online fashion market size by gross merchandize value, market segment by Apparel, Fashion Accessories and Footwear, by region (Dubai, Abu Dhabi, Sharjah and Others), by price range (Economy, Mass, Premium and Elite), by gender (women, men and kids), by apparel categories (tops, dresses, bottoms, jackets, shorts and others), by accessories categories (handbags, belts, imitation jewelry, watches and others) and by footwear categories (sneakers, flip-flops, sandals, boots and others). The report also covers competition among major players in online fashion market (Namshi General Trading LLC, Sivvi, Wadi General Trading LLC, Souq Group, MarkaVIP, Elabelz, Noon, Bershka, Yoox.com and NextDirect). The report provides target audience profile, SWOT analysis, government regulation, comparison of offline and online fashion market along with analyst recommendation and macroeconomic variables.

This report will help the readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report is useful for horizontal e-commerce, online fashion companies, investors, potential entrants and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.

UAE Online Fashion Market

UAE Online Fashion Market Size and Overview

Market Size: UAE online fashion retail market is quite dynamic and is in the early growth phase. The online fashion market has grown from a GMV of AED ~ million in 2012 to AED ~ million in 2017 at a CAGR of ~%. A phenomenal growth of ~% in the internet users in the last 5 years and in smart phone users in the country have acted as drivers for the online fashion market. Growth of the younger population, increase in purchasing power, convenience to purchase online, easy availability of branded products online at discount and easy online adoption in Dubai and Abu Dhabi are other major factors which have augmented the growth of online fashion market in UAE.

Market Segmentation:

Apparels, Footwear and Accessories

Apparels witnessed the maximum share contributing ~% followed by the footwear contributing ~% and accessories ~% to the total GMV of the fashion products sold on E-commerce platforms in 2017. The great exposure of people to social media, availability of international brands and presence of trending products on online platforms with varied offers and discounts are the major factors which have driven sales of apparels on E-commerce portals.

In apparel market, women segment has dominated with share of ~% followed by men contributing ~% and kids ~% in the total GMV generated during the year 2017. Under apparel category, the top selling categories are tops, dresses and bottoms, jackets, skirts and shorts.

In footwear market, women segment contributed majority to the GMV with share of ~% followed by men segment which contributed ~% and kids (less than 14 years old) with ~% in 2017. Under Footwear category the top selling categories are Sneakers, Flip-Flops, Sandals and Boots.

In accessories market, women segment has dominated with share of ~% followed by men and kids together contributing ~% in the total GMV generated during the year 2017. Under Accessories category the top selling categories are handbags, belts, imitation jewelry and watches.

By Region (Dubai, Abu Dhabi, Sharjah and Others)

Demand for fashion products in Dubai witnessed the maximum share of ~% followed by Abu Dhabi contributing ~%, Sharjah contributing ~% and other cities like Ajman, Fujairah, Ras Al Khaimah and Umm Al Quwain contributed ~% in total GMV of the fashion products sold on E-commerce platforms in 2017.

By Price (Economy, Mass, Premium, Elite)

UAE, being a fashion conscious economy witnessed maximum sales arising out of premium priced fashion products available in online fashion market. Premium segment includes fashion products that range between AED 86 to AED 170, constituted ~% of the total GMV in the online apparel and footwear product market for 2017. The other segments like Mass segment constituted ~%, Economy segment constituted ~% and Elite segment constituted ~%.

Competitive Landscape

Souq.com has dominated the market for online fashion in UAE with a GMV share of ~% reported during 2016. This was followed by Namshi.com which has witnessed second largest share in online fashion market of UAE with a market share of ~% in 2016. Wadi.com has a ~% of market share, Sivvi.com has a ~% of market share and Noon.com has a ~% of market share for online fashion in UAE. People in UAE are tech-savvy and are highly fashion and brand conscious so they spend in order to maintain their style. Other players such as Bershka, Elabelz, Awok.com and various new entrants witnessed an increase in customer base and revenues.

Future Outlook to UAE Online Fashion Market

UAE online fashion market is expected to grow at a rapid pace at a CAGR of ~% from 2018 to 2022 owing to the expected rise in number of online players entering the e-commerce industry. The emerging product category such as maternity wear, plus size wear and sportswear among the inhabitants of UAE will also augment the market. Existing market players providing different shopping experience such as try and buy tool would further assist in growth.

Key Topics Covered in the Report

UAE Online Fashion market introduction

Comparison of UAE online and offline fashion market

Snapshot of UAE online retailing industry

Online Watches Market UAE

Online Accessories Price UAE

Online Hand Bags Market UAE

Online Mode of Payment UAE

Online Footwear Website UAE

Online Footwear Market Dubai

Value chain analysis and logistics handling in UAE online fashion industry

Women Apparel Online Market UAE

Women Footwear Online Market UAE

Consumer Online Buying Behavior UAE

Online Product Buying Preference UAE

Debit Card Discounts UAE E-commerce

Women Accessories Online Market UAE

UAE online fashion market size

Market Place Model UAE

Internet Penetration UAE

Online Jackets Market UAE

Online Desktop Search UAE

Online Footwear Price UAE

Smart Phone Shipment UAE

Online Bottoms Market UAE

Online Cash Back Offers UAE

UAE Online Apparel Sales

UAE Online Value Chain

E-commerce Logistics UAE

Online Mobile Search UAE

Omni-Channel Model UAE

Online Mobile applications UAE

Online Accessories Website UAE

Men Apparel Online Market UAE

Kids Apparel Online Market UAE

Online Accessories Market Dubai

Kids Footwear Online Market UAE

Men Footwear Online Market UAE

Men Accessories Online Market UAE

Kids Accessories Online Market UAE

Online Tops Market UAE

UAE online footwear market segmentation

Consumer Profiling for UAE online fashion industry

Trends and development in UAE online fashion industry

Issues and challenges in UAE online fashion industry

SWOT analysis in UAE online fashion industry

Business Model in UAE online fashion industry

Regulatory landscape in UAE online fashion industry

Competitive landscape in UAE online fashion industry

Company profiling for major players in UAE online fashion industry

UAE online fashion industry future outlook and projections

Macroeconomic Factors in UAE online fashion industry

For more information on how to procure Research report, refer to below link:

https://www.kenresearch.com/technology-and-telecom/it-and-ites/uae-online-fashion-market/143966-105.html

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Contact:        

Ken Research

Ankur Gupta, Head Marketing & Communications

sales@kenresearch.com

+91-124-4230204

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