The research report titled “UAE Theme Park Market Outlook to 2021 – Increasing Inflow of Tourists and Development of Multi-Themed Parks to Foster Future Growth” provides a comprehensive analysis of various amusement and water parks in the UAE. The report covers aspects such as market size on the basis of revenue and segmentation by amusement and water parks and by revenue streams. In addition to this, the report also covers customer profile, emerging trends, market share and company profiles of major investment groups in the UAE Theme park market. This report will help industry consultants, Theme Park operators, Leisure and Entertainment companies, potential entrants and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.
UAE Theme Park Market Overview
UAE is considered as most preferred holiday destination for international tourists visiting the Middle-East. There is a high positive correlation between the number of international arrivals into the country and increasing theme park attendance. Theme parks do not singularly attract visitors into the country; however, they have a crucial impact on the length of stay of tourists visiting the country. Thus, companies and investment groups are increasing their capital expenditure to introduce multi-theme parks while others are expanding their area of operations in existing theme parks due to the projected rise in tourism in the future.
The revenues generated by theme parks in the UAE inclined from USD ~ million during 2014 to USD ~ million during 2016, registering a CAGR of ~% during the period 2014-2016. The country had witnessed an augmented inflow of tourist into the country from ~ million individuals during 2014 to ~ million individuals during 2016. During the same period, theme park attendance inclined from ~ million individuals (2014) to ~ million individuals (2016). Industry insight has indicated that tourist revenue generated in the county increased to USD ~ billion during 2016.
UAE Theme Park Market Segmentation
By Type: The revenues generated by amusement parks have driven the overall revenues of the theme park market during the review period. The large potential for technical advancement of mechanical rides and theme based attractions has incentivized theme park operators to continuously upgrade them to cater with changing preferences of customers. As a result, this segment had accounted for ~% of overall theme park market revenues during 2016. Water parks have accounted for only ~% of overall theme park market revenues during 2016. The lower admission fee for water parks coupled with the fact that the UAE is having lower number of water parks compared to amusement parks had adversely impacted higher revenue generation from this segment. Some of the major water parks in UAE include The Iceland Water Park, Wild Wadi Water Park, Aquaventure, YAS Water world Abu Dhabi Water park and Aquaplay.
By Revenue Streams: Admissions accounted for ~% of overall theme park market revenues during 2016 as all individuals (excluding infants) are obligated to purchase entry tickets for admission into theme parks. Food and beverages accounted for ~% of overall theme park market revenues during 2016.
Responsible for the development and maintenance of Yas Island, Miral Asset Management owns and operates Ferrari World and Yas Water world theme parks. The group had accounted for ~% of overall theme park market revenues in the UAE during 2016. The above average admission fee coupled with the high brand value and popularity of Ferrari has helped the company achieve the top spot in the theme park market in the UAE. IMG’s World of Adventure is considered to be the largest indoor theme park in the world. IMG had contributed ~% to overall theme park market revenues during 2016. Conversely, Landmark group and Majid Al Futtaim Ventures had contributed ~% and ~% respectively, to overall theme park market revenues during 2016.
The revenues generated by theme parks in the UAE is projected to augment to USD ~ million by 2021 from USD ~ million during 2016, registering a CAGR of ~% during the same period. Theme parks in the UAE are enhancing the smart visitor experience through the development of mobile applications and customer friendly user interfaces to ensure the country remains one of the world’s fastest growing markets. According to International Association of Amusement Parks and Attractions (IAAPA), visitor spending at the UAE theme parks is expected to incline to USD ~ million by 2020. Total theme park visits will reach ~ million by 2021. Expo 2020 along with other annual events will drive international tourism and length of stay in the UAE. Dubai’s strategic location coupled with increasing investment by private groups on theme parks will result in highest revenue contribution by this city in the future. Abu Dhabi and Ras Al-Khaimah are expected to follow Dubai with respect to theme parks revenue generation in the future.
Key Topics Covered in the Report:
UAE Amusement and Theme Park Market Size By Revenue
Market Segmentation – By Type (Amusement /Water Park) and By Revenue Streams (Admissions, Food and Beverage, Merchandise and Others)
Customer Profile in the UAE Theme Park Market
SWOT Analysis for the UAE Theme Park Market
Water parks In UAE
Trends and Developments in the UAE Theme Park Market
Market Share of Investment Groups
Water Parks In The UAE
Company Profiles of Major Investment Groups
Future Outlook for the UAE Amusement and Theme Park Market
Amusement Parks in UAE
Macro-Economic Factors Impacting the UAE Amusement and Theme Park Market
Opportunities Theme Park In Dubai
Top 10 Water parks In UAE
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Ankur Gupta, Head Marketing & Communications