Vietnam Car Rental Market Outlook to 2021 – Rising Tourism and Trend of Mobile Booking for Rental Cars to Drive Market: Ken Research

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Vietnam Car Rental Market Outlook to 2021 – Rising Tourism and Trend of Mobile Booking for Rental Cars to Drive Market” focuses on the organized and unorganized, chauffer driven and non-chauffer driven car rental segments. The report covers aspects such as car rental market by its key segments including off-airport and on-airport demand, corporate and retail clients, and demand by major regions. The publication also includes competitive landscape, which discusses the major market players along with the detailed discussion about the organizations and their respective market share.  The reports also provides in depth analysis of the cab aggregator market including detailed company profiles of the stakeholders. Furthermore, the report includes snapshots on carpooling market, bike, bus, van and coach rental market in Vietnam. The future analysis of overall Vietnam Car Rental Market has also been discussed along with recommendations from analyst view.

The report is useful for car rental and cab aggregator companies, potential entrants and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.

Present Car Rental Market Dynamics

Vietnam Car Rental market has increased from USD ~ million in 2011 to USD ~ million in 2016 growing at a CAGR of ~% owing to the rising tourism industry, surge in public awareness about car rental services and increasing number of internet users. The inbound tourists have been preferring car rental instead of public transport which has had a positive impact on the car rental market revenues in the country. Additionally, players such as Hertz entered the market making a positive impact by creating a competitive environment while simultaneously providing more choices to customers. 

Market Segmentation of Vietnam Car Rental Industry

By Organized and Unorganized: The organized players lead the car rental market in Vietnam with ~% revenue share in 2016 due to increasing number of domestic and foreign companies setting up their corporate office in the country and number of players increasing their fleet size over the years. Additionally, ~% of the market is captured by unorganized players in revenue generation due to many domestic players operating in this space.

By Chauffeur and Non-Chauffeur driven Car: Non-chauffeur driven cars accounted for ~% revenue share in car rental market in Vietnam. Tourists prefer to visit multiple destinations and self-driven cars are more economical as they don’t have to pay driver’s charge or for food and accommodation. The chauffeur driven car segment was led by the off airport location pickups and drop offs with ~% revenue share in the car rental market in Vietnam during 2016. This segment is driven by the tourists travelling to the country and the short trips made by the commuters for travelling inside the city for daily needs or leisure time. The chauffeur driven car segment accounted ~% revenue share from on airport pickup and drop offs in Vietnam.

By Type of Trips (Leisure and Business): Car rental hiring for leisure purposes generated higher revenue as compared to car rental services opted for business purposes because of high number of domestic and international tourists preferring car rental services over public transport. In 2016, this segment accounted for ~% of the total car rental market revenue in Vietnam.

By Car Type (Luxury, Medium and Small): Small cars generated the highest revenue share of ~% from car rental services in Vietnam during 2016 as customers preferred to rent small cars for travelling to short destinations. Medium sized cars grabbed the second highest revenue share of ~% in the car rental services in Vietnam. Luxury cars added up third highest revenue share of ~% in the car rental market in Vietnam owing to this segment catering to niche audience including the HNI customers.

By Region (Ho Chi Minh, Hanoi, Da Nang, Hue and Others): Ho Chi Minh dominated the car rental market in Vietnam in terms of revenue generation. Being the most populous city with population of ~, it accounted for highest demand of car rental services having a revenue share of ~% in 2016. Hanoi added the second highest revenue share of ~% in the car rental market in Vietnam due to tourist attractions in this city including Temple of Literature, Hoan Kiem Lake that attract high number of domestic and international tourists.

Present Cab Aggregator Market Dynamics

Vietnam Cab Aggregator market has witnessed a robust growth in past few years. The market has grown at a five year CAGR of ~% during the period 2011-2016 owing to the cab aggregator players entering the market. Cab aggregator market increased during the period 2013-2016 owing to the cab aggregators entering the market. In 2013, EasyTaxi entered into the country followed by GrabTaxi and Uber in 2014, creating a positive impact on the cab aggregator market in the Vietnam.

The cab aggregator segment was dominated by the on airport location pickups and drop offs with ~% revenue share. This segment is driven by tourists and people travelling for professional purposes to and from airport.

Vietnam cab aggregator market currently has three major players including Grab Taxi, Uber and Easy Taxi operating in two cities namely Ho Chi Minh and Hanoi. Positioning of Major Players in Vietnam Car Rental Industry

Vietnam car rental market is fragmented market with various organized and unorganized players operating in the space including Vina rent a Car, Budget, Avis, Vinasun, Mai Linh and VN Rent a Car. The car rental market was dominated by domestic players until the entry of international players started with Budget entering the Vietnam car rental industry in 2008. From then international car rental giants including Hertz and Avis have also entered the Vietnam car rental market and are competing with the domestic giants including Vinasun and Mai Linh. The car rental companies compete on the parameters such as price, promotions and discounts.

Future Potential

Car rental market is projected to grow at a tremendous rate from USD ~ million in 2016 to USD ~ million in 2021. The revenues generated from car rental services is estimated to increase at a CAGR of ~% during 2016-2021 owing to the increase in use of car rental services by people due to increasing traffic, lack of parking place, convenience, increase in tourism, entry of players in the market and promotions and discounts offered to attract the customers. The car rental companies are predicted to utilize eco-friendly technology by introducing electric cars in its fleet. Cab aggregator market is projected to grow at a tremendous rate from USD ~ million in 2016 to USD ~ million in 2021.

Key Topics Covered in the Report:

  • Vietnam Car Rental Market and Vietnam Cab Aggregator Introduction
  • Vietnam Car Rental Market Value Chain
  • Vietnam Car Rental Market and Vietnam Cab Aggregator Market Size
  • Vietnam Car Rental Market Segmentation – By Market Structure (Organized and Unorganized Players), By Non- Chauffeur and Chauffeur driven Cars, Chauffeur Driven Car Segmentation by on Airport and off airport, Chauffeur Driven Car Market Segmentation by Corporate and Retail Clients, Non-Chauffeur Car Market Segmentation by Retail & Corporate Clients, By Type of Trips (Leisure and Business), By Car Type (Luxury, Medium and Small), By Region (Ho Chi Minh, Hanoi, Da Nang, Hue and Others) and By Online and Offline Booking
  • Vietnam Cab Aggregator Market Segmentation – By Online and Offline Clients, By on Airport and off airport, By Leisure and Business Trips and By Car Type (Small, Medium and Luxury)
  • Regulatory Landscape for Car Rental Market in Vietnam
  • Trends and Developments in Vietnam Car Rental Market
  • SWOT Analysis for Vietnam Car Rental Market
  • Decision Making Process Before Choosing a Rental Car Company in Vietnam
  • How the Contract Works in Vietnam Car Rental Company
  • Competitive Landscape of Vietnam Car Rental and Cab Aggregator Market
  • Company Profiles of Major Players of Vietnam Car Rental and Cab Aggregator Market
  • Future Analysis of the Vietnam Car Rental and Cab Aggregator Market by Segments
  • Snapshot on Vietnam Carpooling and Other Vehicle Rental Market in Vietnam
  • Analyst Recommendations for Vietnam Car Rental Market
  • Macroeconomic Indicators Impacting Vietnam Car Rental Market

Source: https://www.kenresearch.com/automotive-transportation-and-warehousing/automotive-and-automotive-components/vietnam-car-rental-market/137557-100.html

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Ken Research
Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com
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