VRT or Variable Rate Technology allocates any technology which enables makers to vary the rate of yield inputs. It is used to facilitate Variable Rate Application (VRA) of resources in precision agriculture. VRA can match the modifications associated with the crop yield potential which precise it’s input resulting to more competent system by minimizing the potential environmental impacts. VRT technology allows fertilizer, lime, chemicals, irrigation water, gypsum, and other farm inputs to apply at various rates across a field, without physically changing rate settings on apparatus or having to make several passes over an area. It is also used to deal with the spatial inconsistency between paddocks and management zones or classes. The VRT Technology is classified into two types real time control and map-based control.
According to study, “Global VRT Technology Market Size study, by Application (Soil Sensing VRT, Fertilizer VRT, Seeding VRT, Crop Protection Chemical VRT, Yield Monitor VRT, Irrigation VRT, Other VRT Types), by Offering (Hardware, VRT Service, VRT Software) by Crop Type (Cereals & Grains, Oilseeds & Pulses, Fruits & Vegetables), Application Method (Sensor Based VRT, Map Based VRT), Farm Size(Large Farms, Small Farms, Mid-Size Farms) and Regional Forecasts 2018-2025” some of the key companies currently associated with the global VRT technology market are Agco Corporation,Aarkay Food Product, AG Leader Technology, Deere & Company, CropMetrics, CNH Industrial N.V.,Iteris Inc., 360 Yield Center, Lindsay Corporation, Capstan Ag Systems Inc., Kubota Corporation,Raven Industries INC., Aquaspy Inc., AgEagle Aerial Systems Inc., Senterra LLC, Raven Industries Inc., Topcon Corporation, SST Software,Teejet Industries, Trimble Inc.,SZ DJI Technology Co., Ltd., Yara International ASA, Valmont Industries Inc.
Based on the type, Global VRT technology Industry is segmented into crop protection chemical VRT, seeding VRT, fertilizer VRT, irrigation VRT, soil sensing VRT, yield monitor VRT and other VRT types (weed control VRT & lime VRT). Based on crops the market is segmented as fruits & vegetables, oilseeds & pulses, cereals & grains and others (silage & forage crops, turf & ornamentals, plantation crops & fiber crops). Oilseeds & pulses include cotton, soybean and others. Cereals & grains include wheat, corn and others. Based on offerings, the market is segmented into VRT service (integration & consulting services and farm operation services), VRT hardware (yield monitors, handheld computers, GPS/DGPS receivers & sensors) and VRT software. Based on the farm size, market is segmented into small farms, mid-size farms and large farms. Based on application method, the market is segmented into map based VRT and sensor based VRT.
The global VRT technology market is primarily driven by the various government regulations, improved efficiency & productivity and with the improved crop yields with rise in average age of farmers in developed regions. Apart from the major advantages, some of the restraints are lack of awareness with respect to VRT and high initial cost & investments. In addition, some of the key challenges associated include smaller land holdings in the developing economies with the lack of data management practices for dynamic utilization of VRT in agriculture. However, with an integration of smart-phones with various agricultural software hardware applications added a key opportunity to this market.
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Ankur Gupta, Head Marketing & Communications