Increasing Government Support and Innovative Strategies Offered by Service Providers to drive the Agricultural Machinery Market in Thailand: Ken Research

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  • More than 70% of the agricultural machinery sales were contributed by Agriculture Tractor in 2019.
  • Agriculture share in GDP declined from 11.3% in 2013 to 8.9% in 2015 which further declined to 8.1% in 2018 due to which there has been slow down in the purchase of agricultural machinery in Thailand.

Increasing Government Support: Formation of a new government offered a positive outlook towards efficient policy-making for Thailand, such as the agricultural zoning program and the agricultural ‘large lands’ extension program and the rice-pledging scheme. The Rice Pledging Scheme saw a robust increase in farm income, productivity, and rice output due to the increase in demand for agriculture machinery during the period 2013-2014.

Rising demand for Second Hand Market: Second-hand market for Agricultural machinery in Thailand has been gaining momentum over the years due to the reluctance of farmers to invest in new machinery. This reluctance stems from low commodity prices and increasing machinery prices, which has been the trend for the past few years. With the political instability and land reforms creeping in the country, Thailand’s second-hand agricultural machinery market is likely to see an upward trend since the farmers would not be willing to employ expensive machinery owing to their insecurity.

Surge in Harvested Area for Cassava: The harvested area for Cassava in Thailand is projected to increase from 1,385.1 thousand hectares in 2013 to 1,395.7 thousand hectares by 2019. The major reason for the increase in harvested area is because cassava has the ability to grow in dry weather conditions and has a short harvest period.

Innovative strategies offered by Service Providers: Major players such as Siam Kubota, Yanmar, John Deere, and Kaset Phattana focuses on television advertising as well as widespread customer education programs to attract customers. In addition to this, companies advertise their products by organizing events or by creating big posters and publishing promotional offers on them to gain traction from the customer in Thailand.

According to the report by Ken Research titled Thailand Agricultural Machinery Market Outlook -to 2025 – Agriculture Tractor Market (By Type: 2W and 4W Tractors, By Power: 8HP-15HP, 20HP-35HP, 36HP-47HP, 48HP-75HP, 75HP-100HP, 100HP-120HP and Above 120HP), Combine Harvester Market (By Power: 70HP & Below, 75HP-105HP and Above 105HP), By Rice Transplanters (By Rows: 4Row, 6Row, and 8Row), Agriculture Implements Market Thailand Agricultural Machinery on the basis of Revenue was close to USD 1.7 Billion in 2019. The industry is at the growth stage and the demand will continue to grow owing to a rise in demand for second-hand machinery, increasing government support, and innovative strategies adopted by service providers.

Key Segments Covered: –

By Products

Tractors (2-Wheel and 4-Wheel)

Combine Harvesters

Agriculture Implements

Rice Transplants

By Tractors (Power)

8HP – 15HP

20HP – 35HP

36HP – 47HP

48HP – 75HP

75HP – 100HP

100HP – 120HP

Above120HP
By Combine Harvesters (Power)

70HP and Below

75HP – 105HP

Above 105 HP

By Combine Harvesters (Row)

4 Row RT

6 Row RT

8 Row RT

Companies Covered

Siam Kubota

Yanmar S.P.

Talaythong Factory Co., Ltd

John Deere

Iseki

New Holland

TAMCO

Kaset Phattana

Sakpattana

Key Target Audience

Existing Agricultural Machinery Companies

New Market Entrants – Domestic OEMs

New Market Entrants – Foreign OEMs

Agricultural Machinery Financing Companies

Government Bodies

Investors & Venture Capital Firms

Agricultural Machinery Manufacturers

Agricultural Machinery Distributors

Agricultural Machinery Associations

Time Period Captured in the Report: –

Historical Period: 2013 – 2019

Forecast Period: 2020 – 2025

Key Topics Covered in the Report: –

Total Land Under Cultivation and Distribution by Major Crops (Rice, Cassava, Rubber and Sugarcane)

Changing Cropping Pattern in Thailand and Factors Driving Change

Nature of Ownership, Farm Holding Structure and Regulatory Policies Impacting Farm Holding Structure in Thailand

Agricultural Practice in Thailand on the basis of Scale of Mechanization, Extensive and Intensive and Irrigated Land

Government Policy impacting the Agricultural Equipment Market in Thailand on the basis of Import Duty Structure, Subsidies, Taxes Certification and Emission Standards

Thailand Agricultural Machinery Market Size on the Basis of Revenue in USD Million and Sales in Units, 2013-2019

Thailand Agricultural Machinery Market Segmentation by Major Products on the Basis of Revenue in USD Million, 2013 – 2019

Thailand Tractor Market Size on the Basis of Revenue in USD Million and Sales in Units, 2013 – 2019

Thailand Tractor Market Segmentation by Power on the Basis of Sales Volume, 2015 and 2019

Thailand Combine Harvester Market Size on the Basis of Revenue in USD Million and Sales in Units, 2013 – 2019

Thailand Combine Harvester Market Segmentation by Power on the Basis of Sales Volume, 2015 and 2019

Thailand Rice Transplanter Market Size on the basis of Revenue in USD Million, 2013 – 2019

Thailand Rice Transplanter Market Segmentation by power on the Basis of Sales Volume, 2015 and 2019

Thailand Tractor Implements Market Size on the Basis of Revenue in USD Million, 2013 – 2019

Market Share and competitive Landscape of Leading Manufacturers in Thailand Agricultural Equipment Market on the Basis of Sales Volume in Units, 2019

Pricing Analysis of Major Brands

Marketing Strategies of Major Brands

Business Model of Leasing and Hire Purchase

List of Leasing and Hire Purchase Companies

Snapshot on Thailand Agricultural Machinery Second Hand Market

Analyst Recommendations

For More Information on the Research Report, Click on the Link: –

Thailand Agricultural Machinery Market

Related Reports by Ken Research: –

Egypt Agricultural Machinery Market Outlook to 2021 – Consolidation of Small Farm Holdings and Improving Credit Conditions to Foster Future Growth

Indonesia Agricultural Machinery Market Outlook to 2020 – Integration of Small Farm holding Structure and Government Support to Foster Growth

Contact Us: –
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

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