The Mobile marketing is a multi-channel digital persuasive activity to reach the objective audience through their mobile devices, such as Smartphone’s and tablets, via email, SMS and MMS, social media, websites, and apps. Reliant on research showed by the Global System for Mobile Communications Association (GSMA) research, nearly 75% of the total number of mobile users would be utilizing the Smartphone’s by the end of 2025. The speedily growing implementation of Smartphone’s and tablets coupled with speedy internet penetration in underdeveloped countries, such as China and India would significantly propel the market.
According to the report analysis, ‘Asia-Pacific Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Country 2014-2025: Growth Opportunity and Business Strategy’ states that the Asia-Pacific mobile advertising market is probable to increase at a 2019-2025 CAGR of 19.81%, becoming the greatest regional market propelled by a fast implementation of the mobile advertising across the region.
Additionally, Mobile marketing is one of the foremost digital marketing strategies implemented by the organizations to encourage their products and services. It also supports the organizations eradicate paper costs and represents a speedy and convenient means to cooperate with target consumers. It allows the integration of fresh, innovative approaches of advertisement with the same marketing strategies to augment their impact and approachability in terms of objective users.
Not only has this, the effective growth in the adoption of geo fining around various industries is projected to significantly propel the mobile marketing market over the review period. Furthermore, proliferation of Artificial Intelligence (AI) and Augmented Reality (AR) in retail segment to understand customer behavior and to send notifications accordingly is predicted to influence the growth. Rapid augment in viewers accessing Over the Top (OTT) content is predicted to create significant opportunities for digital enterprises over the incoming years. Nevertheless, the Asia Pacific is predicted to witness significant growth over the review period. The prominent increase in the number of mobile internet users in the region is projected to bode well for regional growth.
Although, the Mobile advertisers and content generators are predicted to enhance the age-group precise content to target the mass mobile internet populace. Further, mobile users’ data collection through groupings such as arts & entertainment, hobbies & interests, and style & fashion are predicted to enable mobile advertising and content developers to enhance more personalized messages. In addition, along 350+ TV channels, 10,000+ movies, TV shows, and originals, in addition to alliances with Amazon Prime, ErosNow, Hotstar, Alt Balaji, and, amongst others. The Airtel TV predicted one of the maximum downloaded Video OTT apps in India in the first two months of 2018. Foremost market players aim on acquisitions to expand their businesses as well as to enhance market existence. Therefore, in the coming years, it is anticipated that the market of mobile advertising will increase around the Asia Pacific region over the coming decades along the effective amount of investment by the coming as well as existing investors.
For More Information, click on the link below:-
Ankur Gupta, Head Marketing & Communications