Awareness in Beauty and Health to Boost European Cosmetic Grade Pullulan Markets: Ken Research


A natural substance that is a water-soluble polysaccharide, produced by fermentation from starch or auveobasidium pullulans is known as pullulan. It is technically a biopolymer with unique as well as interesting properties and consists of maltotriose units linked through α-1, 6-glucosidic bonds. Pullulan has a typical chemical linkage pattern that possesses distinctive physical traits such as high adhesion properties, which tend to form strong film with oxygen impermeable ability. Pullulan is a white to off white coloured powder and is edible, flavourless, odourless, tasteless and extremely stable biopolymer. It is non-toxic and non-immunogenic in nature that readily dissolves in water. Its viscosity is comparatively lower than many other polysaccharides and does not form a gel. Being a versatile polysaccharide it decomposes at a temperature of 250°C or 280°C. Pullulan is majorly used in R&D as a technology platform for innovation in cosmetic or pharmaceutical industry. It can form excellent film that is heat sealable as a good oxygen barrier and printable film. Pullulan is widely used in the development of various pharmaceutical, cosmetics, industrial applications and food industries as encapsulating agents, adhesives, thickening, and extending agents.

According to the study “Europe Cosmetic Grade Pullulan Industry Situation and Prospects Research Report”, cosmetic grade pullulan is usually used in the manufacture of cosmetics due to its tightening effect on human skin which is almost instant but washes away easily. In a long run, pullulan will enhance the immune response and make the skin more resistant to infections. Pullulan is edible and therefore, used as coatings, in dressings and sauces, innovative soft candy, edible chewing gum, as egg and fruit preservatives. Pullulan is easily washed away in water and therefore, used extensively in food industry. It is commercially used in the manufacture of edible films that are used in various breath freshener or oral hygiene products. Pullulan is majorly used in scientific research as a carrier for drug delivery.

Various product types in cosmetic grade pullulan in European market are stainless steel, aluminium, copper and others. Geographically, cosmetic grade pullulan in European market is spread across Germany, Russia, UK, France, Italy and other regions. The leading players in cosmetic grade pullulan in European market are Hayashibara, KOPL, Meihua Group, Freda, Kangnaxin, Hierand Biotech, Henbo Bio-technology and Jinmei Biotechnology. All the leading vendors in cosmetic grade pullulan in European market are increasingly focusing on creating strong brand names, offering well-established products, and exhibit long-term reliability. The vendors are increasingly competing against each other based on factors such as price, features, and product quality.

Increasing awareness in health and beauty amongst European population is driving the demand for cosmetic grade pullulan. Changing lifestyle, demand for quality cosmetics products and increasing beauty interests are few major factors driving the European pullulan market. The increasing consumption of cosmetic grade pullulan in various applications is encouraging the market towards expansion in various sectors attracting huge recognition and the trend will continue over the next few years in European markets.

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Ankur Gupta, Head Marketing & Communications



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