Conventionally, babies are fed with the soft home cooked food, a preparation that is still prevalent in underdeveloped and underdeveloped countries. However, the prominent increase in the urbanization and changing lifestyles have augmented the requirement for packaged baby foods in dissimilar societies and cultures. Such foods are nourished to babies amid the ages of four to six months and two years. The significant augment in the awareness for nutrition, prominent growth in organized retail marketing, urbanization paired with a noteworthy increase in the reckoning of functioning women populace are key aspects that boom the Baby Food Industry growth.
Although, during 2017 and beyond, contemporary trade outlets will characterize largest sales channel in the worldwide baby foods market. Domain stores and drug stores will also spectator considerable traction in terms of acquiring high sales of the baby foods. In addition, the reports of Ken Research also discloses that a mainstream of products sold in the worldwide baby foods market will be non-organic. Since the organic baby foods are high-priced and corporates face hindrances in cost-effective obtaining of organic raw ingredients, numerous market participants will be aiming on augmenting the production of the non-organic baby foods.
Not only has this, the international baby food market is divided based on product type, distribution channel and geography. Based on product type, the market is classified into dried baby food, milk formula, prepared baby food, and several other baby food. During the recent time, the milk formula occupies the greatest market share followed by the product sector of the prepared baby food. However, over the review duration, product sector of prepared the baby food would obtain prominent implementation in the worldwide market.
The Sales of milk formula baby food is greatly concentrated across the APAC region. Alternatively, requirement for the prepared baby food is principally limited to developed regions. However, the market for prepared baby food, across the underdeveloped regions would pick pace over the review period, consequently leading to the energetic growth of the baby food market across the APAC region. Thus, this has unlocked a lot of opportunities for the worldwide baby food market growth.
Nonetheless, Supermarkets, hypermarkets, small grocery retailers, and health & beauty retailers are the foremost distribution channels across the worldwide baby food industry. Supermarkets are the principally preferred distribution channel amongst customers, followed by health and beauty merchants. However, allowing for the scenario in few Asian underdeveloped countries such as India, small grocery retailers and health & beauty retailers control the prominent share considering sales across the region. Small grocery retailers register for a comparatively smaller share around the baby food market but would observe the rapid growth over the review period.
The Asia-Pacific is leading the market in terms of implementation of fresh and innovative baby food products established by several companies, followed by the European region. Asia Pacific is the greatest market for milk formula and inhabits more than half of the overall international baby food market share. Greater requirement would be witnessed in the LAMEA region over the baby food market review duration. Therefore, in the near years, it is anticipated that the market of baby food will increase around the globe more positively over the inflowing duration.
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Ankur Gupta, Head Marketing & Communications