The baby food is the food precisely formed for infants and children up to age six. Baby food is soft and conveniently consumable and comprises nutritious elements for the babies’ healthy diet for necessary and suitable growth. The baby food industry comprises of entities that product packaged foods for babies, it is ready to eat and readymade. Baby food is classified into the three major aspects, thicker liquid, thick liquid and solid foods for their accurate age. It can be mashed or pureed and nourished to the baby. The baby food industry market around the underdeveloped regions likewise India, China and several others suggests great probable for the growth.
The growth of this market can be attributed to the growing number of working mothers, augmenting the parental concerns about nutrition, diminishing the infant mortality rate, surging awareness on ground-breaking baby food products, and augmenting the organized retail marketing activities and urbanization rate.
Impact of Covid-19
Despite the lockdowns implemented to safeguard the safety of citizens, foremost companies in the market for baby food have been observing a high product demand during the COVID-19 period. The pandemic has made individuals more conscious about their and their babies’ health, as numerous research studies have claimed that people and children with low immunity and physical strength are more susceptible to the disease. Parents worldwide are now more troubled about their infants’ health; therefore, contributing more in organic and healthier supplements and food products for their babies.
Online Category to Observe Potential Growth Due to Increasing E-Commerce Market
Moreover, the online category is projected to observe the greatest growth rate in the baby food market throughout the forecast period, based on distribution channel. This is accredited to the swiftly increasing the e-commerce market globally. Moreover, the preference of consumers is shifting toward online channels, especially during the present scenario of the COVID-19 pandemic, which is leading to the increasing sales of baby food via online channels, in order to avoid walking out and, ultimately, stay safe.
Based on Region
Geographically, Asia-Pacific (APAC) registered the market for baby food in the past, and it is projected to augment at the highest CAGR during the foreseeable future. This will primarily be owing to the high birth rates, growing women workforce, augmenting the disposable income, increasing the awareness of baby food products among people, and extensive research and development (R&D) by several companies in the baby food segment.
Organic and natural products are high in requirement, thus a foremost trend in the baby food market. According to an article published in The Hindu during 2018, inorganic baby products have several synthetic ingredients, which might provide rise to health issues. That is why, to deliver the baby with sustainable and safe nutrition, parents are progressively opting for organic and natural products. Therefore, in the near years, it is predicted that the market of baby food will increase around the globe more effectively over the upcoming years.
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Ankur Gupta, Head Marketing & Communications