Baby Food is a special type of food, prepared to meet the fundamental needs of babies during their early years. It is made from particular formulas that contain most of the necessary nutrients required for the development of bones & tissues of the baby. There are different kinds of flavors for baby foods including dried baby food, infant milk formula, prepared baby food, and others. These types of foods are liquid or soft paste that babies can chew easily.
Baby Food products are growing rapidly around the world due to increase in the disposable income of the population. The increasing health concerns about babies are expected to drive growth in the baby food market around the world. In addition, the increase in child malnutrition is also an important contributor to the increasing growth of baby food products.
The baby food market is predicted to show a dynamic growth by the end of the forecast period. The Baby Food market is segregated by type and by sales channel. In terms of type, Baby Food market can be divided as dried baby food, milk formula, prepared baby food and others. Milk formula is estimated to witness higher growth rate because of rise in spending towards milk formula and increase in income of the population during the forecast period. Additionally, in terms of sales channel, market can be divided as convenience stores, supermarkets/hypermarkets, pharmacies and others. Supermarkets/Hypermarkets segment is expected to exhibit substantial growth rate caused by growth in urbanization and rapidly expanding retail sector during the forecast period. Moreover, increase in trend of online purchasing is projected to drive the growth of the global baby food market over the forecast period.
Parents increasingly favor highly nutritious food-products for holistic development of their children. The increasing demand for multigrain & ancient grains such as chia, buckwheat, quinoa, and millet due to their excellent properties increases their use in Baby Food, which is driving the growth of the baby food market. In addition, due to the growing awareness of the harmful effects of chemicals, the trend towards the consumption of clean label products is increasing the demand for baby food products that contain natural ingredients. The growing popularity of functional baby foods, which can be high in calcium, protein or probiotics, is also stimulating the growth of the industry. Several innovations the in baby foods are leading to development of tasty, crispy, and healthy snacking options for toddlers, which are likely to propel the growth of the Baby Food market.
Based on the region analysis, the Asia-Pacific is a prevalent region in global Baby Food market as a result of growth in population coupled with increase in consumer spending by parents across the region. In addition, increasing retail penetration and product awareness combined with growing purchasing power are some of the reasons for the growth of the baby food market in the Asia-Pacific region. Developing countries include China, India, and Indonesia, are key contributors to the growth of the baby food market in the Asia-Pacific region. Additionally, the North-America and Europe regions are anticipated to witness higher CAGR because of increase in the health consciousness among population during the forecast period.
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Ankur Gupta, Head Marketing & Communications