The market research is an essential portion of any business strategy and primarily comprises of the data collecting about the markets and consumers in those markets. In recent’s globalized business surroundings, effective market research is a critical portion of any business’s efforts to compete successfully.
At Ken Research, the market research services support businesses identify growth opportunities and form a competitive strategy reliant on the deep understanding of consumers and entire marketplace. Unlike others Business Consulting Company of market research we employ a speedy, comprehensive market strategy to safeguard the maximum research coverage. Our market research consulting comprises the application of the accurate methodologies around the primary and secondary findings to obtain the market intelligence. Our segment experts and consultants excel at creation custom market research data and actionable understandings.
Furthermore, the Ken Research market intelligence solutions are propelling by the primary research and data analytics to investigate the transforming trends in the market surroundings. It keeps the business up-to-date with the competitor’s accomplishments and strategies, which supports in business policy formation and analyzing. We as Business Consulting Firm evaluate market choices through advanced information analytics and data visualization abilities. Our market intelligence supports the organizations in becoming the consumer-centric, understanding the demands of market and customer views, gathering the real-time accurate data, booming upselling choices, decreasing risks, augmenting the market share, and obtaining a competitive advantage.
With our Business Consulting Services you benefit from quantitative and qualitative market research approach around our primary and secondary research methodologies that benchmark your business in contradiction of competition, evaluate disruptive technologies and products, and understand aspects that drive consumer behaviour.
Not only has this, Ken Research offers market research services to organizations and consulting corporates worldwide. In the recent past years alone, we have completed and ample amount of market research projects covering a broad range of industries. Ken Research’s market research services comprises:
Data Collection, Cleansing & Analysis: Our data analysis team functions data collection, cleansing, and investigation of data.
PEST Analysis: It’s essential to look at the macro-economic issues in a country that can impact a company’s business. Ken Research professionals can function a classic PEST analysis for your company that analyses the Political, Economic, Social, and Technological aspects that could affect your strategy.
Five Forces Analysis: A Five Forces Analysis, reliant on the work of Michael Porter at The Harvard Business School, recognizes both external and internal sources of market competition. One of the aspects this analysis reveals is the level of danger from competing product.
SWOT Analysis: We conduct comprehensive studies on the entities to recognize the Strengths, Weaknesses, Opportunities and Threats. We formulate parameters and generate industry bench-marks so that each company is associated on an independent scale.
Market Segmentation: Market segmentation analysis can support your company identify fresh product opportunities and perchance better pricing models. The market segmentation analysis will look at the usual dimensions of consumer demographics, end users, technology, category of products and more.
Competition Analysis: We are extremely experienced in recognizing and profiling key competitors to support clients better understand the market probable of their products and services. We equivalence the competition based on parameters such as product features, services, management, market share and several other metrics contingents on the industry type.
Impact of Macro-Economic Variables: The impression of macro-economic variables such as GDP growth, interest rate, Forex rates, and inflation can impression a company’s business. We bid customized solutions for clients to support them mitigate the risk of macro-economic aspects to their business.
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Ankur Gupta, Head Marketing & Communications