Baby food is easily consumed and soft food which is specifically made for the infants to the toddlers, nearby between six months to two years of age. Baby food is accessible in several tastes, forms and varieties. It can be table food that has been mashes of can be eagerly prevalent and bought from producers. The global baby market has been observing fast growth owing to an increment in the number of working women, also an increment in the parental concerns for the nutrition.
The requirement for the baby food is augmenting as the number of working women augments and there is speedy shift toward the convenience foods, propelling the baby food market sales revenue Millions. The organization of modern households is fluctuating, with the most adults lacking time for the home administration, specifically food preparation and cooking. As the result, requirement for the ready-to-eat or packaged foods has augmented. Not only has this, working women, particularly new mothers, prefer ready-to-eat meal choices. These working mothers select the packaged food for their children owing to it saves them time and enables them to maintain the work-life balance while also caring for the domestic responsibilities.
Based on the canned baby food market analysis, the high adoption of baby food as it aids in the advancement of the brain, nervous system, and muscles among other things, and the growth in the customer awareness of the product’s several benefits further propel influence the market. Not only has this, the speedy urbanization, an augment in the organized retail marketing, and the malnutrition incidences positively impact the baby food market.
Growing urbanization and fluctuating lifestyles have augmented the requirement for packaged baby foods in dissimilar societies and cultures. These foods are fed to babies between the ages of four to six months and two years. The effective growth in awareness for nutrition, augment in organized retail marketing, urbanization paired with a significant growth in the count of working women population are foremost factors that boost the baby food market growth. Concerns connected to food safety, falling birth rates, and the practice of feeding home cooked food to babies are the key limitations in this market.
Not only has this, the effective growth in urban population, transforming lifestyles of individuals due to considerable growth in disposable incomes is the major factor that boost the complete growth of the global baby food market. In addition, augment in population of women at workplace leaves less time for food preparation and breast-feeding the infants, in turn requirements quality baby food for their baby. Packaged baby foods are popular across the urban areas, as they deliver the adequate amount of nutrition for infants. Furthermore, home-cooked food is preferred by clients duel in the rural and isolated regions, owing to lack of awareness about these products. However, promotional campaigns and reasonable baby food products would lead to complete increase in the revenue generation of the market.
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Ankur Gupta, Head Marketing & Communications