Changing Demographics and Increase in Use of Mobile Phones to Drive Telecom Market in China : Ken Research


According to study, “Telecom Market in China 2011” some of the major companies that are currently working in the telecom market in China are China Mobile Ltd., China Railcom Ltd., China Telecom Ltd., China Netcom, China Jitong Ltd., China Tower, Mecau Telecom Ltd., CITIC Networks, China Unicom Ltd., China Satellite Ltd.

Telecom market offers a whole range of modern telecommunication services, with high prices. Its main impact is on the country’s economy. It generates jobs and revenue for the government. It includes television, radio, 3G & 4G services, fixed & mobile telephones and the internet. China has an excellent telecommunications infrastructure, which includes broadband internet penetration, calling card availability and public phone services.

Telecommunications of China are defines by two categories: basic telecommunication services (BTS) and value added telecommunication services (VATS). BTS provides public data transmission, public network infrastructure and basic voice communication services. VATS refers to telecommunication and information services offered by public network infrastructure.

The telecom market is classified by many services such as wired telecom service, wireless telecom service, satellite & telecom resellers, communication hardware service and other telecom services. Wireless telecom services include Global System for Mobile (GSM), Datang telecom technology and Code Division Multiple Access (CDMA) technologies. On the basis of type, the market is segmented into NB internet of things (IOT), RF-based, fixed line service and LPWAN. On the basis of application, the market is segmented into transportation, end point device and industrial production.

In China, there are three mobile network operators in telecommunication: China Telecom, China Unicom and China Mobile. China Telecom provides data, multimedia, fixed line voice, video and information services. China Unicom offers many services such as local calling, internet services, GSM mobile network and internet protocol telephony: it is the third largest mobile service in world. In addition, China Mobile offers value added services (General Packet Radio Service), GSM services, multimedia and internet protocol telephony. In 2017, both China Telecom and China Unicom had 328 million 4G network users & China Mobile had 622 million network users.

Broadband market is classified into mobile broadband and fixed broadband. Broadband represents the majority of subscription. The fixed broadband market is served by many technology platforms including fibre-to-the-home (Fttx), leased line and WiMAX. FttH offers high speed internet speed to the customers along with TV.

The market of telecom market is mainly driven by growing adoption of mobile broadband. Changing demographics and government-allied entities regulations are increasing significantly which led to the growth of the market. Some telecom regulatory authorities are China Internet Network Information Centre, Ministry of Commerce (MOFCOM), Ministry of Culture (MOC), The State Administration for Industry and Commerce (SAIC), National Development and Reform Commission (NDRC), the State Oceanic Administration (SOA), General Administration of Press and Publication Radio Film & Television (GAPPRFT), the Ministry of Housing and Urban Rural Development (MOHURD) and Ministry of Industry and Information Technology. These regulatory provide licenses, promoting Research & Development, allocating resources, supervising the competition and service quality as well as of developing tariff rates. In addition, some government policies are internet plus, broadband China, IOT/M2M, three network convergence policy and private investment in state-controlled industries.

China is the largest country telecom market in world, accounting for around 30% market share. In the upcoming years, the combination of a future national broadband network along with 5G services and a highly competitive market will spur the overall telecoms sector on in China and it is estimated that revenues for the sector will increase substantially.

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Ankur Gupta, Head Marketing & Communications