Active Members in Fitness Industry Turkey, Boutique Gym Centers Turkey,

The number of gyms has been rising rapidly in Turkey, but the number of gym members is quite low compared to developed countries
The increasing number of integrated services offered by the fitness centers such as Aero boxing, Zumba, Martial arts, swimming and others to the customers has intensified the demand for these services in the country.
Digital Fitness and At- Home workouts will gain traction in the near future as majority of the population intend to make virtual classes a regular part of their routine post pandemic.

Increase in Establishments: Offering programs that are relevant to women and to millennial such as Ladies only Fitness Centres or separate timings for ladies in a unisex gym to encourage women participation.

Growth in Digital Offerings: The Turkey Digital Fitness Market is expected to witness a tremendous growth of 23.7% CAGR over the next few years. Majority of the fitness centres are expected to adapt to “digital fitness” by offering online classes and incorporating fitness based apps for at-home exercise, thus raising the awareness among people about their health, which in turn will intensify the number of subscribers.

Government Initiatives: The government of the Turkey has launched initiatives which play a key role in promoting the well-being of the people of the country. Turkey has committed to reduce physical inactivity by 10% by 2025. The Ministry of Health, Gazi University and the WHO Country Office in Turkey jointly organized the “First Collaboration and Cooperation Workshop on Healthy Lifestyle: Physical Activity” highlighting the importance of the threat posed to public health and the determination to reduce physical inactivity levels.

Direct Impact Fitness Services Industry

The report titled “Turkey Fitness Services Market Outlook to 2025F – Driven By the Shift of Millennial Generation to Healthier Lifestyles and Rising Awareness about Health & Fitness Services in the Country” by Ken Research suggested that the fitness market is further expected to grow in the near future owing to growing health conscious population, growth of digital offerings, rising awareness regarding obesity and to overcome health issues such as diabetes and cardiovascular diseases has been the major key factors which drives the demand for fitness services centers in Turkey. The market is expected to register a positive five year CAGR of 18.2% in terms of revenue during the forecast period 2020-2025F.