India News
- Quick Commerce players are opting dark store’s model to deliver the groceries in minutes.
- Quick commerce companies provide convenience and flexibility of fast deliveries by managing a focussed set of ~2000 SKUs within the dark stores and gets it all delivered within 75 mins.
- Convenience Seekers inclined towards Unplanned Purchases are the major addressable audience for India Quick Commerce Market.
Express Delivery is possible with the help of Dark Store Model: Majority of the Quick Commerce Companies follow the Dark Store Model for Delivering Groceries at doorstep in minutes.
In this Model, the user places the order on the mobile application, after which the order is received by the nearest dark store or the micro-fulfilment centre. These dark stores are located in close proximity in the regions that the company is operational.
The dark store then has trained professionals who pick and pack the order and delivery partner reaches the customer’s doorstep with the order in minutes.
This model accurately justifies the delivery of grocery in minutes of ordering online.
Target Addressable Audience for Quick Commerce: Smartphone users in the urban region aged 15-45 are considered as the target audience for ordering consumables online as they are young, experimental, convenience seekers who tend to do unplanned purchases. Consumer behavior is dynamically changing from value seeking to convenience seeking, resulting in weekly, small-sized purchases compared to larger, monthly purchases. This is the major factor which is driving the Quick Commerce Market in India.
Technologies Facilitating Business Operations: Companies have been constantly on the look out to adapt new technologies in their operations. Fleet management software, real time inventory monitoring & business analytics have driven the day-to-day operations in the industry. Artificial Intelligence has helped the companies to offer personalize experience to customer.
Analysts at Ken Research in their latest publication “India Quick Commerce Market Outlook to FY’27F – Driven by Increasing demand for Faster Delivery & Convenience and Shifting Customer behavior towards Unplanned Purchases” believe that the Quick Commerce market in India is expected to demonstrate strong growth owing to the increase in demand for faster deliveries, wide product assortment, convenient & hassle-free shopping experience. The market is expected to register a positive CAGR of 27.9% in terms of revenue during the period FY’22P-FY’27F.
Key Segments Covered:-
By Product Category
Fruits & Vegetables
Packed food & Beverages
Staples
Beauty & Personal Care
Others
By Region
Metro & Tier I
Tier II and below
By Business Model
Dark Store Platform
Third Party Delivery Platform
By Customer’s Gender
Male
Female
By Delivery Time
0-20 Minute
20-40 Minute
40-60 Minute
60-75 Minute
By Average Order Value
< INR 300
INR 300 – INR 600
INR 600 – INR 1,000
> INR 1000
Companies Covered:-
Swiggy Instamart
Blinkit
Zepto
Dunzo
BB Now
Ola Dash
BB Now
Flipkart Quick
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Key Target Audience:-
Quick Commerce Companies
E-commerce Companies
E-Grocery Companies
Logistics Companies
Cold Chain Companies
Investors & Venture Capitalists
Time Period Captured in the Report:-
Historical Period: FY’22
Forecast Period: FY’23-FY’27F
Key Topics Covered in the Report:-
How is the Quick Commerce Market positioned in India?
India Quick Commerce Market Flowchart
Evolution of the Quick Commerce Industry
Target Addressable Audience for India Quick Commerce Market
Consumer Purchase Behavior
Channels available for shopping consumables
Comparison of E-Grocery and Quick Commerce Platform
Value Chain Model – Dark Store Delivery Platform
Supply Ecosystem and Challenges
Market Size and Segmentation
SWOT Analysis
Current Technologies Facilitating Quick Commerce Industry
Upcoming Technologies in Quick Commerce Industry
Investment and Funding in Quick Commerce Companies in India
Competitive Landscape – Cross Comparison of Major Players
Company Profiles
Case study & Analyst Recommendations
Research Methodology
For More Information on the research report, refer to below link:-
Related Reports:-
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
Support@kenresearch.com
+91-9015378249
