What Is the Difference Between Market Research and Market Survey?


Market survey is the survey research and analysis of the market for a precise product/service which comprises the investigation into client inclinations. A study of countless customer capabilities such as investment qualities and purchasing potential. Market surveys are tools to directly assemble feedback from the target audience to understand their characteristics, opportunities, and necessities.

Marketers develop new and exhilarating strategies for forthcoming products/services but there can be no assurance about the accomplishment of these strategies. For these to be efficacious, marketers should determine the category and structures of products/services that the target audiences will voluntarily accept. By doing so, the achievement of a new avenue can be confident.

Most marketing managers reliant on market surveys to gather the information that would catalyze the market research procedure. Also, the feedback attained from these surveys can be contributing in product marketing and feature improvement. Market surveys collect data about a target market such as pricing trends, customer demands, competitor analysis, and other such details.

Market research, however, is the much more specialized procedure of examining a precise market, along with the clients in it, with the intent of answering one or more distinct questions. While some market research projects might involve a market analysis, all of them involve the customer-specific intelligence. In short, businesses utilize the market research to better understand their clients (or those they hope to make their clients).

What is the difference between market research and market survey?

Market research defines the gathering and analysis of market data, such as client preferences, trends in market prices and the existence of competing products. A market survey can define any study that gathers information directly from clients by asking them questions about their preferences, habits and experiences. The determination of a market survey is to deliver the business managers with insight about their target clients, such as how much money they spend on certain forms of products, whether they utilize the contending products and the interest level for new products.

Benefits of Ken Research Surveys

Market surveys assist the businesses make improved decisions about the types of products and services they propose, prices, how to deal with competitors and whether to enter or exit the markets. Analysis of market surveys can safeguard a business from making a costly mistake such as establishing a new product or service that doesn’t fulfill a requirement in the market, getting into a market that is saturated with the competitors and setting prices too high or too low. Surveys can assist entrepreneurs evaluate the viability of new ideas.

Ken Research – Market Research & Survey Company in India

With years of experience in extensive and niche market research, we at Ken Research, strive our finest to understand the dynamic and complex structure of market across the world and deliver the accurate personalized solutions which can constructively originate progressive and profitable growth to our consumer base. We take the enormous pride in establishing ourselves as one of the best and chief market research companies in India to help and assist a variety of Indian and Foreign companies to establish and speedily sustain their brands over the years.

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Ankur Gupta, Head Marketing & Communications