Jordan is a unique market due to the huge population growth and the influx of refugees into the country. Jordan has a well-developed telecommunications infrastructure. Jordan’s telecoms sector is mature, diverse and modernized. There are 3G penetration is over 70%. Jordan has emerged as a regional tech start up due to low start up costs and business-friendly government. Its reputation is increasingly attract international capital eager to tap into the region’s growing online market as most start ups target the region, particularly the wealthy Gulf region countries.
In Jordan, a number of alternative operators have received licenses to launch services. These operators are Zain, Orange/ Jordan Telecom Group (JTG) and Umniah, all having over 30% market share each in terms of mobile subscribers. Zain Jordan is the leading mobile provider. JTG provides fixed line telephony, voice and data services: its license stipulates various regulations such as compliance with tariff policies, quality of service, numbering, Universal Service Obligation, network interconnection and leased lines.
According to study, “Jordan – Telecoms, Mobile and Broadband – Statistics and Analyses” some of the major companies that are currently working in the Jordan telecoms, mobile & broadband are Jordan Telecom Group/Orange internet, Cyberia, TE data, Gonabit, Market VIP, Maktoob Group, Jabber internet group, Jeeran, Xpress Telecommunications, Zain Jordan, Batelco/Umniah, Virgin Mobile MEA, FRiENDi.
Mobile broadband is a key growth area for country, with 4G services. In addition, Jordan demonstrates positive developments towards fixed and mobile broadband development. Broadband represents the majority of subscription. The fixed broadband market is served by a number of technology platforms including ADSL, Fttx, WiMAX and leased line. WiMAX makes up a significant proportion of total fixed broadband subscription. The development of national fixed broadband network is based on fibre.
Jordan mobile telephone services provides mobile telecommunication services such as business connectivity services, consumer services, broadband services, roaming services, mobile financial services, cloud-based video monitoring services and translation services etc. It also offers business voice, mobile data, managed IT, domain hosting, E-government programs and mobile applications etc.
In Jordan, thriving start up scene has underpinned digital economy, which incorporates e-commerce, e-health, e-education and e-government. Tackling is one of the largest impediments to e-commerce development in country. In Jordan, the ministry of telecommunication and communications technology (MICT) and the telecommunication regulatory commission (TRC) are the main regulatory authorities. MICT is responsible for increasing investments in the information technology & postal sectors, delivering national broadband network, developing sector policies & legislation as well as creating and supporting deployment of e-government services.
In Jordan, telecoms operators face many challenges such as such as access to finance, investor incentives and tax exemptions, related to software development, mobile applications, website portals, outsourcing, digital content and electronic games, IT training and e-learning etc. Jordan is considered to have the most highly taxed telecoms sectors in the region.
In 2017, Jordan’s telecom sector was accounts for 14% of GDP annually. Jordan’s telecom service market will grow an estimated to $1.5bn by 2022 at a CAGR of 5.5%, primarily driven by growth in the mobile data and fixed broadband segments. Nowadays, Jordan is preparing itself for the next wave of developments relating to 5G and IoT/M2M. In the upcoming years, the combination of a future national broadband network along with 4G LTE services and a highly competitive market will spur the overall telecoms sector on in Jordan and it is estimated that revenues for the sector will increase substantially.
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Ankur Gupta, Head Marketing & Communications