The water purifiers market in India has grown more positively with the effective and significant developments in the technology which satisfy the needs of Indian consumer as in the recent trend the Indian consumer has become more health conscious. Meanwhile, the water purifiers are no lengthier deliberated to be consumer durables limited to affluent households. Growing awareness attached with the inferior prices has augmented the penetration of water purifiers across lesser income groups and rural households in the country. Reverse osmosis (RO) technology surrounded in modern water purifiers is the most widespread category. In addition, the focused key players in this market are playing an important role by doing significant development in the design and technology for acquiring the huge market share with the fastest market growth in the short span of time.
According to the report analysis, ‘Water Purifier Market in India (2018-2023)’ it is stated that some of the key players are presently performing more actively in this market for attaining the huge market share in the country by accomplishing the growing requirement for water purifiers in India includes Blue Star Limited, Hindustan Unilever Limited, Tata Chemicals Limited, Eureka Forbes Limited, Hi-Tech Sweet Water Technologies Private Limited, KENT RO Systems Limited, LG Electronics India Private Limited, Livpure Private Limited, OKAYA Power Private Limited, Panasonic India Private Limited and several others. Whereas, Eureka Forbes Limited, KENT RO Systems Limited, Blue Star Limited, Hindustan Unilever Limited and Tata Chemicals Limited are some of the foremost players functioning in the Indian water purifier market. Additionally, manufacturers are manufacturing reasonable water-purifying units in order to penetrate the market. The price of water purifiers range from INR 500-INR 20,000. Low-cost purifiers are relaxed to keep and the refilling/refurbishing cost is also not very high.
India has the world’s uppermost number of people who are deprived of access to clean water. Moreover, experiments or challenges such as acute shortage, extreme salinity and diminishing underground water investments plague the water distribution system. The proportionate levels of total dissolved solids (TDS), chlorides, nitrates, hardness and among others responsible for water contamination have exceeded the permissible limits in certain parts of Delhi, Bangalore, Pune, Kolkata, Chennai, Hyderabad, Lucknow and Mumbai. Meanwhile, water purifiers are measured to be an impulsion product necessitating substantial concept selling in rural markets and dissemination of water purifiers in rural India is also inferior due to economic factors, poor sales and lack of distribution networks. Whereas, the key players of this market are performing more actively for eliminating the challenges and restraints.
Water purifiers’ variety from modest water filters to progressive purifiers using membrane technology for water filtration monitored by disinfection with ultraviolet (UV) lamp filters. Water purification has progressed, from using clay to filter out the sediments, to innovative water purification technologies that use electricity and the internet. Therefore, with the effective applications in the near future it is expected that the market of water purifiers in India will grow over the recent few years.
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Ankur Gupta, Head Marketing & Communications