Augmented reality has been one of the major technologies which is currently in trend right now. Furthermore, it has been anticipated to get more popular and demanded as AR ready Smartphone and other devices has become more accessible around the Europe. Also, with advancement in AR technology, it is readily available and is also being used in various ways such as various apps helps people to find their car in a crowded parking lot, and in variety of shopping apps allows to try clothes without even leaving home.
As per the report Analysis, ‘Europe Automotive Augmented Reality and Virtual Reality Market by Component, Technology, Application, Vehicle Type, Driving Autonomy, and Country 2020-2026: Trend Forecast and Growth Opportunity’ states that Bosch, Continental, DENSO, Garmin, General Motors (GM), HARMAN International, HTC, Hyundai Motor Company, Jaguar, Mercedes-Benz, Microsoft, Nippon Seiki, NVIDIA, Panasonic, Unity, Visteon, Volkswagen are some of the key companies which are driving the market and has accounted the maximum share in the organized segment. The report also covers an informative competitive analysis of these players on various key factors such as Overview of the Vendors, New Product Launches, Partnerships, Investment, Mergers and Acquisitions and various others.
Moreover, report has an in-depth study of the market and also covers various key topic for better understanding of the market such as market overview, value chain and supply chain, major growth drivers of the market, restraints of the market, developing trends of the products, Porter’s five forces analysis along with the segmentations has been provided in the report at various levels which includes by Component (Hardware, and Software) which is being further segmented by Hardware (Sensors, Semiconductor Component, Displays and Projectors, Position Trackers, Cameras, and Others), and Software (Software Developer Kits, and Cloud Services), by Technology (Augmented Reality (AR) by Technology, Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker), Marker less Augmented Reality (further segmented into Model based Tracking and Image based Processing), by Augmented Reality (AR) by Device (Head-Mounted Display (HMD), Head-Up Display (HUD), Handheld Device, Virtual Reality (VR) by Technology, No immersive Technology, Semi-Immersive and Fully Immersive Technology), by Virtual Reality (VR) by Device (Head-Mounted Display (HMD), Gesture-Tracking Device, and Projector & Display Wall), by application (Manufacturing & Supply, Research & Development, Marketing & Sales, Aftermarket Service, Support Functions & Training, and Other Applications), by Vehicle Type (Passenger Vehicles, Commercial Vehicles) by Driving Autonomy (Conventional Driving, and Autonomous & Semi-autonomous Driving), and many more.
On the other hand, the report also gives a deep analysis on the various geographies such as Germany, UK, France, Spain, Italy, Russia and the Rest of Europe (Belgium, Denmark, Austria, Norway, Sweden, The Netherlands, Poland, Czech Republic, Slovakia, Hungary, and Romania).
In the near future, it has been anticipated that the Europe automotive AR and VR market will increase at an increasing double digit compound annual growth rate (CAGR), largely due to the growing need for AR and VR technology in automotive industry in the region.
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Ankur Gupta, Head Marketing & Communications