Evolution in Lifestyle and Fashion to Boost Global Women’s Wear Market-Ken Research


The report titled “Women’s Wear Global Market Report 2018 Including: Tops; Bottoms; Dresses; Outerwear; Innerwear; Sportswear; Other Women’s Wear Covering: GAP Inc.,H & M Hennes & Mauritz AB,Inditex,Ralph Lauren Corporation,Nike”, provides a comprehensive analysis of global women’s wear market, various global women’s wear, geography, leading vendors, availability, e-retailing and future of global women’s wear market.

Industry Overview: The number of working women globally is increasing rapidly which in turn is driving the demand for women apparel and primarily formal apparel. Majority of the women’s wear or women apparel manufacturers and marketers are competing to provide a wide range of exclusive apparels that are necessary for working women professionals. Working women need to upgrade their wardrobes with different apparels for various occasions. Manufacturers are adopting strategies such customization, personalization, and faster delivery processes to encourage the global women’s wear market. Almost all the apparel products manufactures adopt technology, supply chain transformation, and organizational restructuring, customization and personalization which are the key factors to enhance the efficiency of product lifecycle and the growth of women’s wear market globally.

Leading Vendors, Product Portfolio, Geography and Availability: Majority of the working women consumers opt for formal women apparel products that is driving the women’s wear market. The women’s wear market is moderately fragmented due to the presence of various vendors. With many vendors in the market there is a stiff competition along with a wide product portfolio. The leading vendors in global women’s wear are Gap, H&M, Inditex, Kering, L Brands, Inditex, Ralph Lauren Corporation, Nike and LVMH. The various products available in global women wear market are tops, dresses, bottom wear, intimates, sleepwear, coats, jackets, sportswear, outerwear, suits, accessories and other clothing. The global women’s wear is geographically spread across Americas, APAC, EMEA and ROW. The major distribution channels in the global women’s wear are offline stores and online stores. The increase in disposable income and attraction towards the latest fashions in EMEA will witness a huge growth in women’s wear market over the next few years.

E-Retailing in Global Women’s Wear Market: Increases in online spending and smartphone penetration are the major factors affecting the growth of women’s wear market. E-retailing in women’s wear has witnessed an increase in the number online shoppers and online transactions.  Consumers buy apparels on the spot due to the ease, convenience, and save time by shopping online. E-retailing offers increased security features such as online payments, free delivery, improved online customer services, and customer-friendly design of shopping websites. Vendors in women’s wear are customizing apparels with immersive and attractive designs. Advanced technology such as 3D printing, interactive product configurations, flexible sizing, and pricing algorithms are utilized by various brands to incorporate customization. Few manufacturers allow consumers to create their own clothing design by offering digital printing and other personalization techniques for the designing process in women’s wear.

Leading Players in Global Women’s Wear E-Retailing: Online women’s wear retailing market is fragmented due to many vendors, rising competition, innovating new technology and a wide range of products are offered on their websites. The leading players in global women’s wear e-retailing are Alibaba Group, Amazon.com, JD.com, Rakuten, Walmart, American Apparel, Benetton, Cotton On, Diesel, Dolce & Gabbana, DKNY, Giordano International, Levi Strauss, Ralph Lauren, and Wovenplay.

Future of Global Women’s Wear Market: Women’s wear market has transformed into an automated manufacturing production facilities at lower cost. Automation, advanced computer vision systems, robotics technology and sewing automation was adopted to improve productivity in the global women’s wear. Women in the age group of 20-35years demand for tops and dresses which drives the growth in the women’s wear segment. All the marketers and manufacturers are focusing extensively on tops and dresses to attract more consumers in the competitive field. With the developing economies around the globe, multiple vendors in women’s wear, increasing fashions, increase in working women around the globe, demand for branded apparels and flexibility of e-retailing are the major factors that drive the growth of the global women’s wear market in the next few years.

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