Fashion Business-to-Business (B2B) E-commerce surrounds the online-through an online sales portal-sale of products and services between companies.The fashion e-commerce market cover sales of fashion goods and its related services by way of online channels. Fashion goods cover fashion accessories, clothes, shoes, bags, jewellery, cosmetics, and other luxury goods. The fashion Business-to-Business e-commerce market comprises of revenue produced by the establishments using several online platforms and tools for trading fashion products among the companies.Business-to-Business are wholesale trade fairs and conventions began from European Fashion Industry and have less profit in comparison of B2C channel. The growing mobile penetration, rising urbanization and growing per capita disposable income, changing lifestyle along as well as arising adoption of online shopping (E-commerce) are the few factors responsible for increasing growth of the market over the forecast period. For instance: Around 66% of individuals embrace smartphone in 2018, an increase from 63% in 2017 and 58% in 2016, globally, as per Zenith’s Mobile Advertising Forecasts 2017.
According to the study, ‘Global Fashion Business-to-Business (B2B) E-commerce Market to reach USD XX billion by 2026’express that there are some corporates which presently working more successfully for dominant the highest market growth and obtaining the effective competitive edge while adopting the effective profit making strategies and policies such as joint ventures, mergers and acquisitions, partnership, amalgamation and product development includes Shopinlot, Systum, Amazon.com Inc. , TraedeWayNet , Arvato, FDM4,Alibaba Group, Pepperi, Cloudfy. The regional investigation of global Fashion Business-to-Business (B2B) E-commerce Market is appraised for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the main region across the world in terms of market share unsettled to the high expandable income and rising fashion trend in this region. Asia-Pacific is expected to exhibit maximum growth rate / CAGR over the forecast period of 2019-2026.
Technological innovations are main trend in the fashion e-commerce industry. The companies trading in the market are embrace new technologies such as artificial intelligence (AI), bar code scanners, virtual reality outfits, and e-commerce automation tools who offer highly personalized and relevant consumer experience. Moreover, many fashion companies are floating new apps to sell their products online in order to reach a great consumer base. For instance, in during the recent past years, Amazon launched an AI-powered tool named Style Snap, which uses machine learning to find similar styles and clothes. Style Snap is an app where people can take a picture, upload, and search for similar clothes accessible on Amazon.com. The increasing utilizes of internet and smartphones is expected to contribute to the expansion of the fashion e-commerce industry.
The market of Fashion Business-to-Business (B2B) E-commerce is anticipated to boost the demand for fashion and other e-commerce markets, generating higher revenue for the online fashion industry over the coming years.
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Ankur Gupta, Head Marketing & Communications