Germany Fitness Services Market Future Outlook

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Tech Fitness : The market is projected to grow at a fast pace during the forecast period, due to various latest trends such as the increasing adoption of virtual reality in training, growing use of fitness wearables, the evolution of hybrid gym memberships, technological advancements, etc. There is an uptick in gyms offering hybrid memberships. Many traditional gyms are noticing that members want to have the option to work out either online or in-person. A hybrid gym offers the best of both worlds and includes a combination of in-person and online workout options. For example, a gym may offer in-person exercise classes that are also live-streamed or available on-demand for members who want to continue with home workouts. On the other hand, hybrid gyms help to reach more people. Therefore, the growing trend of market hybrid gym memberships is expected to propel market growth in the coming years.

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Obesity: Germany secures the majority of the market share in Europe. As per estimates, the region’s obese population increased significantly over the past few years. This rise in obesity has led to a rise in fitness culture, leading to a surge in gym memberships. Furthermore, the home workout trends have also gained momentum, which has fueled the sales of home gym equipment. In this regard, several gyms and fitness clubs are upgrading their equipment to advanced gear, especially cardiovascular and resistance equipment. Thus, these are major factors supporting the fitness equipment market’s development. As per Robert Koch Institute, around 67% of men and 53% of women are overweight in Germany, with many crossing obesity levels. This rise in obesity rates has raised awareness about fitness. Several fitness clubs are being established in the country. In this regard, Germany has one of the largest health club industries in the region, generating a high revenue. The growth in health clubs amplifies the adoption of fitness gears, simultaneously contributing to the fitness services market’s growth.

Analysts at Ken Research in their latest publication, “Germany Fitness Services – driven by increase in health consciousness & innovation in health & fitness industry” by Ken Research observed that Germany Fitness Services Market is in a growth phase & is expected to grow at a CAGR of ~% in the upcoming years owing to fitness trends. It is to be noted that the Germany Fitness Services market is fragmented with major global brands occupying almost half of the market with companies competing not only on the basis of flexibility and prices of the membership model, location of the clubs, brand recognition, quality, and the overall variety of the product offering and the training equipment.

Key Segments Covered in the report:

Germany Fitness Service Market