Saudi Arabia Fitness Services Market Overview
There are close to 28+ organized fitness center brands functioning in the Kingdom along with unorganized fitness centers. While the whole industry has been recognised at a great growth stage, the competition around the industry is experimental to be fragmented in nature, in terms of number of market players. A high degree of fitness centers around the Kingdom are unorganized and independent, while the existence of organized fitness center brands is limited to foremost cities such as Riyadh, Jeddah, Dammam, Al Khobar, Makkah and Medinah. Players contend on the basis of Price, Membership Offers, Center Facilities, Personal Training, Ambience, Services Offered and Locations.
According to the report analysis, ‘Saudi Arabia Fitness Services Market Outlook to 2025- By Market Structure (Organized and Unorganized), By Revenue Stream (Membership, Personal Trainer and Supplementary Services), By Regions (Riyadh, Jeddah, Dammam, Al Khobar, Makkah and Madinah and others), By Subscription (3 months, 6 months, 1 year and others), By Gender (Male and Female), By Age (Below 18 years, 19 to 30 years, 31 to 60 years and above 60 years) and By Income Group (Below SAR 38,000, SAR 38,000 to SAR 94,000, SAR 94,000 to SAR 150,000 and above SAR 150,000)’ states that there has been a commented focus on developing women centers in the Kingdom, encouraged by the favourable judgment from the General Authority of Sports. Several fitness players are now aiming a large part of their future strategies on capitalizing on the increasing Female Fitness segment, by opening female gyms. As part of the Vision 2030 plans, the Saudi Government launched the National Transformation Plan, which aims on encouraging the health and wellness among individuals in the country and advancing the number of physically active individuals in the Kingdom, from 13% to 40% by 2030. There has been a aim on specialized and concept fitness centers, with Crossfit, Kickboxing, HIIT and Zumba leading the exercises in requirement by fitness center members in the country. A weighty spread of awareness among the commonly physically unfit Saudi population, is ensuing in high prerequisite for fitness services, chiefly by individuals from the age of 20 years to 45 years.
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KSA is an emerging country in terms of industry competition, making it a fierce battlefield for new and prevailing the fitness-center brands trying to function/succeed and to make profits. Foremost prevailing fitness center market players control the brand loyalty especially among the professionals, due to security concerns associated with optimizing the fitness equipment. This makes it tricky for new market players to enter the market. Establishing a great fitness center that provides all services involving spa, pool, steam bath, lockers, showers, Jacuzzi along with gym services has also prohibited companies from scaling their businesses over a certain geographic restriction. The three aspects that mainly underwrite to the high cost of establishing a fitness center have been the cost of obtaining land, cost of hiring trained and certified fitness professionals and cost of purchasing the gym equipment. This has been intimidating new players with low capital from ingoing the market. A gradual consumer move towards brand acceptance and new requirement for female precise fitness centers has encouraged service providers to discover and probably convert this requirement in their favor.
KSA Health and Fitness Equipment Market Future Outlook
A special aim must be laid on infiltration of the relatively nascent women fitness segment in the industry in Saudi Arabia. Presence of personalized workouts, with growth in implementation for personal training programs is projected to come into effect in a few years from now. Provision of the value-added services such as free membership freezing, couple discounts, locker room amenities, free showers, sauna, spa will eventually aid fitness brands to target a broader chunk of the customer segments and augment the fitness services penetration rate around the country. Expansion plans of several fitness centers will be put on hold, for a while as the Covid situation hits the short-term and long-term business sustainability for gyms in the Kingdom. During future, the Saudi Arabia Fitness Services Industry is projected to augment at a CAGR of ~10.7% during the period 2019-2025.
Key Topics Covered in the Report
- Benchmarking of Saudi Fitness Services Market and Global Fitness Services Market
- Business Model of Fitness Service Operators in Saudi Arabia
- Market Sizing Analysis of Fitness Services in Saudi Arabia
- Market Segmentation Analysis of Fitness Services in Saudi Arabia
- Emerging Trends and Developments in Saudi Arabia Fitness Services Market
- Issues and Challenges in Saudi Arabia Fitness Services Market
- Customer Decision Making Parameters
- Pain Points of Customers
- Competitive Landscape
- Market Share of Unorganized Players in Fitness Services Market in Saudi Arabia
- Company Profiles of Major Players (Fitness Time, Body Masters, NuYu, Fitness First, Glamour Fitness, NuYU, Gold’s Gym and Others)
- Covid Impact on Saudi Arabia Fitness Services Market
- Future Outlook of Saudi Arabia Fitness Services Market
- Analyst Recommendations for New Entrants and Existing Players
Ankur Gupta, Head Marketing & Communications