An adult diaper is a disposable diaper that consists of a permeable inserted in between two non-woven fabric structure. It helps in avoiding the leakage, maintain body fluid level and improve comfort. An adult diaper is different from baby diapers. It can be used for adults with various conditions, such as dementia, severe diarrhea, incontinence or mobility impairment.
According to study, “Adult Diapers Market by Product Type (Pant Type, Pad Type, Tape Type, and Others) and Distribution Channel (Offline and Online): Global Opportunity Analysis and Industry Forecast, 2019-2026” the key companies operating in the global adult diapers market are Abena UK Ltd, ChoiceShops Ltd. (Vivactive), Principle Business Enterprises, Chiaus (Fujian) Industrial Development Co., Ltd., Tykables, Rearz Inc., Drylock Technologies, Linette, Healthcare Products, Inc. (Attends), Carede. Vendors are constantly striving to introduce product innovations to meet the growing demand for improved products and sustain in the market. Innovations for instance superabsorbent fiber technology and the absence of chemicals are probable to attract consumer attention toward adult diaper products.
Based on product type, the adult diapers market is segmented into pad type, pant type, tape type, and others. The pant type adult diapers segment holds major share in market owing to easy availability of the product at affordable prices. Based on nature, market is segmented into organic, natural and synthetic. Based on gender, market is segmented into male and female. Female segment dominates the market due to rise in prevalence of post-menopause complications and increase in number of childbirths. Additionally, the male segment is anticipated to witness higher growth rated as a result of growth in importance of male grooming and rapid adoption of male undergarments during the forecast period. Based on distribution channel, market is segmented into offline and online. Some of the key brick-and-mortar stores for instance hypermarket or supermarket, specialty stores, and franchisee store are being considered in the offline store segment. In addition, based on end-user, market is segmented into hospitals, household and others.
The adult diapers market is driven by surge in awareness of biodegradable diapers, followed by increase in number of aged population and rise in prevalence of urinary incontinence. However, surge in demand for private labelled products may impact the market. Moreover, Rise in demand for wearable consumer good products and premiumization trend provide immense opportunity are key opportunities for market.
Based on geography, the North-American region holds major share in adult diapers market owing to increase in geriatric population and rise in incidences of urinary bladder issue in the region. Whereas, the Asian-Pacific and European regions are expected to witness higher CAGR due to rise in demand for hygiene products and increase in trend of home care services over the forecast period. In upcoming years, it is predicted that future of the market will be optimistic on account of increase in occurrence of incontinence during the forecast period. The global adult diapers market was valued at US $13.3 billion in 2018 and is predictable to reach US $24.1 billion by 2026, growing at a CAGR of 7.8% from 2019-2026.
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Ankur Gupta, Head Marketing & Communications