Adult stores are known as retail stores that are dedicated to selling a variety of products such as lubricants, sex toys, and erotic lingerie under clothing & pornography. These products are sexual stimulants and come in various types, sizes, and colors and are used to increase pleasure. Growing openness, thirst for excitement and adventure, passion for extravagant products for experimentation are the factors driving the growth of the market.
As per analysis, “Global Adult Store Market Report 2020 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread” the key companies operating in the global adult store market include Adam and Eve, Church and Dwight, Reckitt Benckiser, LELO, Doc Johnson, Bad Dragon, Aneros, Pleasure Chest, Beate Uhse, Adultshop and among others. The market for adult store is highly fragmented owing to presence of several privately owned & operated providers. These providers compete with each other based on factors such as price, quality, innovation, and many others. Vendors in the adult product market focus on understanding the target audience’s needs in terms of price and product range in order to be successful in the market.
Based on type, adult store market is segmented as personal lubricants, sex toys, erotic lingerie and others. Sex toys segment dominates the global market owing to high sales of vibrators through online stores. The sex toy fragment has also attracted various start-ups to enter the market and provide innovative products like wearable adult vibrators. In addition, based on application type, market is segmented as men and women.
Growth in awareness & changing perception towards adult stores, followed by easy availability of sexual wellness products, rise in disposable income and increase in purchase volume of sexual wellness product, dildos, sexual enhancement supplements are some major factors, which are responsible for growth of the adult store market. However, negative impact of sex toys and high costs associated with the sex toys along with chemicals used in sex toys are major hindering factors for market. Moreover, rebranding & repositioning of sex toys in adult stores, increase in number of LGBT population and rise in support from doctors, sexologists, resulting in high purchasing power of the sexual wellness products are leading opportunities for market. Furthermore, growth in e-commerce industry, surge in adoption of adult toys for therapeutic purpose and growth in cultural & social acceptance of adult stores are key trend for global market.
Based on regional analysis, the North-America is a leading region in global adult store market owing to rise in number of providers of sex toys and presence of numerous manufacturers & retailers providing easy access to products across the region. The Asia-Pacific and Europe regions are estimated to witness higher growth rate due to increase in online retailers and presence of large customer bases over the forecast period. It is projected that future of the global adult store market will be bright on account of availability of high-end sophisticated product and change in perception of consumers about sexual enhancement products during the forecast period.
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Ankur Gupta, Head Marketing & Communications