The Baby feeding bottles are one of the compulsory baby care products, which are effectively utilized until infants turn more than a year old. Hence, the sector has observed higher level of requirement from the customers. In recent years, producers have strategized on extemporizing their product offerings that gains to specific requirements of target consumers (parents of new born). For instance, Philips one of the foremost players in the worldwide baby feeding bottles market have come up with the Anti-Colic Bottle with Air Free Vent, which keeps the nipple full throughout feeding so baby swallows less air. This can assist reduce gas, reflux, and colic. It also means baby can drink milk in an upright posture as well.
According to the report analysis, ‘Baby Feeding Bottles Market by Material Type (plastic, stainless steel, silicone and glass) and Distribution Channel (hypermarket/supermarket, specialty stores and online stores): Global Opportunity Analysis and Industry Forecast, 2019-2026’ states that baby feeding bottles market states that there are several enterprises which presently operating more actively for leading the fastest market growth and registering the handsome value of market share around the globe during the near years while studying the strategies of the competitors, implementing the profit making strategies, advancing the applications, productivity and durability of the product, developing the specifications of the production technology, delivering the better consumer satisfaction, spreading the awareness related to the baby feeding bottles, decreasing the link associated and employing the young work force includes Mayborn Group Limited, BABISIL, Handi-Craft Company, Munchkin, Steribottle Ltd, PACIFIC BABY INC., Nutrits Ltd., Mason Bottle, Pura, Mapa Spontex UK Ltd and several others.
The Baby Feeding Bottles market size was worth at USD 2.8 billion in 2018 and is projected to reach USD 4.2 billion by 2026, accounting a CAGR of 5.1% from 2019 to 2026.
According to the analysis, the birth rate of developing/emerging region is augmenting at a very fast rate. The regions such as China, India, Brazil, South Africa, and Egypt indicate a greater birth rate than the U.S. and the UK and exhibit high potential for baby care product market. As the quantity of babies increases, the utilization of numerous key baby accessories involving baby feeding bottles incur greater level of requirement. For instance, India has the greatest birth rate in Asia-Pacific, which is nearly 19.95 children per 1000 members of the populace and the country is the most attractive market for consumable goods.
There has been an augment in number of users in several social media sites with the increase in internet penetration. Taking this into consideration, most of the foremost players in the baby feeding bottles market strategize on encouraging their products and services on social media platforms. Social media marketing is one of the foremost strategies adopted by several companies and industries, involving wearable products market, on imparting awareness related their product offerings amongst the target consumers on social media channels. Thus, through the social media marketing strategy, the worldwide baby feeding bottles market sights critical opportunities in obtaining traction and eventually growing its registration amongst its target sectors. Therefore, in the near years, it is predicted that the market of baby feeding bottles will increase around the globe more actively over the coming years more effectively.
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Ankur Gupta, Head Marketing & Communications