Baby food is any soft, conveniently consumed food other than the breastmilk or infant formula that is made precisely for the human babies amongst the four and six months and two years old. The food comes in several varieties and flavors that are bought ready-made manufacturers, or it may be table food consumed by the family that has been mashed or otherwise broken down. However, the effective growth in urbanization and transforming lifestyles have augmented the requirement for packaged baby foods in dissimilar societies and cultures.
The significant augment in awareness for the nutrition, augment in organized retail marketing, urbanization paired with the proficient augment in the count of functioning populace are foremost aspects that boom up the Baby Food Market growth.
Supermarkets, hypermarkets, small grocery retailers, and health & beauty retailers are the foremost distribution channels across the market. Supermarkets are the commonly preferred distribution channel amongst consumers, followed by health and beauty retailers. However, considering the scenario in few Asian underdeveloped countries such as India, small grocery retailers and health & beauty retailers hold noteworthy share considering sales around the region. Small grocery retailers account for a moderately lesser share in the baby food market but would perceive rapid growth over the evaluation period. Other distribution channels comprise the discounters, non-grocery retailers, and non-store retailing.
Not only has this, the effective augment in urban population, changing lifestyles of individuals owing to considerable increase in disposable incomes is the main aspect that boost the entire growth of the global baby food market. In addition, augment population of women at workplace leaves less time for food grounding and breast-feeding the infants, in turn requirement quality baby food for their baby. Packaged baby foods are prevalent in the urban areas, as they deliver the adequate amount of nutrition for infants.
Geographically, Asia-Pacific (APAC) registered the market for baby food during the past, and it is projected to grow at the highest CAGR during the foreseeable future. This will commonly be owing to the high birth rates, growing women workforce, growing disposable income, augmenting the awareness of baby food products among people, and extensive research and development (R&D) by several companies in the baby food segment.
Underdeveloped economies have been witnessing fast growth in this market. Modern lifestyles and an augment in disposable income has resulted in an increment in demand for baby food. The actual growth in global urbanization may be a primary opportunity for the key players. New product development is probable to fascinate more customers.
Foremost players have been aiming emerging and overcrowded economies such as India, Vietnam, and China, since there may be low growth opportunities across U.S. and Europe because of static market situations and low birth rates. Asia Pacific is predicted to be the highest potential market owing to urbanization. It is predicted that in Europe, Germany has been the greatest producer; in Asia, China has been the largest consumer. Therefore, in the near years, it is predicted that the market of baby food will increase around the globe more effectively over the upcoming years.
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Ankur Gupta, Head Marketing & Communications