Over the past couple of years, the parents of newborn child have been very cognizant about their child’s health and hygiene aspect. As a result, such parents have a holistic method when they deliberate purchasing different forms of hygiene or baby personal care products. Since grownup nail causes infection and bruises on infant’s face, baby’s nails require to be trimmed from time to time. Thus, increase in concern over infant’s hygiene propels the demand for baby nail trimmers amongst the concerned parents.
According to the report analysis, ‘Baby Nail Trimmer Market by Product Type (Traditional and Electric) and Distribution Channel (Hypermarket/Supermarket, Specialty Store, and Online Store): Global Opportunity Analysis and Industry Forecast, 2019-2026’ states that in the baby nail trimmer market there are several corporates which presently operating more effectively for leading the highest market growth and registering the handsome value of market share around the globe throughout the inflowing years while implementing the profit making strategies and policies, delivering the better consumer satisfaction, analyzing and studying the strategies of the competitors, decreasing the linked prices, spreading the awareness related to the benefits of such, decreasing the linked prices, advancing the specifications of the production technologies and employing young work force includes ZoLi Inc., Green bell, Buy Buy Baby, Inc., Frida, TUNG LING INDUSTRIAL Co. (Piyo Piyo Nail Trimmer), Little Martin’s Drawer, Bed Bath & Beyond Inc., TOMY International, Inc., Momadise., Bubs n Tots and several others.
In addition, the worldwide baby nail trimmer market was worth at USD 23.9 million in 2018 and is anticipated to reach USD 43.1 million by 2026, increasing at a CAGR of 7.8% from 2019 to 2026. However, over the past couple of years, there has been an effective increase in demand for dissimilar types of baby care products involving baby nail trimmers. Taking the benefit of situation, there are producers in the market that avail its products to be branded and capacities of greater efficiency. However, in reality such products are being advertised by third party merchants with false claims. This results in loosing consumer loyalty and more prominently customer base. Hence, the accessibility of counterfeit products ultimately hampers the entire growth of the market.
Although, there are dissimilar forms of baby nail trimmers accessible in the market. These involve standard nail clippers, baby-sized nail scissors, electric nail files, and several others. However, even when it comes to trimming of infant’s nails, parents are apprehensive over the injury and bruises occurring throughout the process. Taking such concerns of the parents into consideration, baby nail trimmer producers have been coming up with the innovative products that feature supplementary customization. For instance, Safety First Sleepy Baby Nail Trimmers comes features an in-built LED, which is also well-known as Nighttime Trimmer. Such products simplify convenient trimming of nails when the baby is sound asleep. As a result, the accessibility of innovative products attract greater number of customers based in worldwide baby nail trimmer market. Therefore, in the near years, it is predicted that the market of baby nail trimmer will increase around the world more actively over the upcoming years.
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Ankur Gupta, Head Marketing & Communications