CPG refers to the types of packaged products that people consume and need to replenish/restock, such as coffee, dog food, and soap. CPG’s digital marketing has given businesses a new opportunity to grow beyond the limitations of physical space, and sometimes even to capture more of it. Digital marketing has become a practice of delivering the advertising content to users by various digital channels and online. It leverages mediums for instance social media, search engines, email, mobile applications and affiliate programs & websites to display ads or news to the public. The marketing industry is an integral part of the global economy. Growing levels of consciousness for certain products and services in consumers through various types of advertising types has helped to increase sales and to promote consumption and export increase. Regulations play a legitimate role in all market economies, and it is imperative to know and understand what they are and how they differ from each other and from “best practice” standards. In the global economy where advertising generally relies on gaining acceptance and creating demand for the products of one country in another, the diversity of advertising / marketing regulations can potentially prevent such efforts from proceeding. Better exposure, cost-efficient, social currency, time efficiency and brand building are few of the major benefits of digital marketing.
Due to digital marketing, it has become easier for companies to interact with target customers. Today, digital marketing has become an integral part of all business models, especially over the past decade, and is important for any business trying to reach a wider audience and is generally more profitable than traditional marketing.
As per analysis, “Global CPG Digital Marketing Market: Current Analysis and Forecast (2020-2027)” the key companies operating in the global CPG digital marketing market include Microsoft Corporation, Oracle Corporation, Accenture Interactive, IBM Corporation, PwC Digital Services, Amazon Inc., Salesforce.com, Deloitte Digital, Google Inc., Twitter and among others.
Digital marketing provides a huge network of platforms on which marketers simply have to embed their brands, online advertising is much more complicated than channels alone. Marketers need to dig deep into today’s vast and complex cross-channel landscape to find effective tactics through interactive marketing to unlock the true potential of digital marketing. Marketers can gather useful information about audience preferences by adopting an omnichannel digital marketing strategy that opens the door to new approaches to consumer engagement. In addition, companies can expect an improvement in customer loyalty.
In terms of format type, Global CPG Digital Marketing Market can be segregated as email marketing, search marketing, content advertising and social media marketing. Search marketing segment is estimated to witness higher growth rate due to ease of use and low budget way to reach the right audience during the forecast period. In terms of programming type, market can be segregated as programmatic and non-programmatic. The programmatic segment dominates the global market due to greater transparency, increase in ability to tackle ad frauds effectively and improved targeting capabilities. Additionally, In terms of platform type, market can be segregated as mobile and desktop. The mobile segment is projected to exhibit considerable growth rate due to launch of user-friendly online shopping apps, increase in Smartphone penetration, and growth in internet scope during the forecast period.
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Growth in trend of real-time bidding (RTB) & digital Out of home (OOH) media for marketing, followed by rise in Smartphone penetration, upsurge in robotics & artificial intelligence and growth in evolution in the digital marketing arena are some major factors, which are responsible for growth of the market. However, increase in security & privacy concerns about the fraud among customers & marketers may impact the market. Moreover, increase in job opportunities in digital marketing sector is a leading opportunity for market.
Based on regional analysis, the North-America is a leading region in global CPG digital marketing market as a result of surge in CPG digital marketing accredited to noteworthy growth in the mobile internet advertising along with the digital ad spending across the region. The Europe and Asia-Pacific regions are anticipated to exhibit higher CAGR due to growth in robotics & artificial intelligence over the forecast period. It is anticipated that future of the global CPG digital marketing market will be bright on account of rise in disposable income coupled with growth in Smartphone penetration during the forecast period.
For More Information, refer to below link:-
Global CPG Digital Marketing Market Research Report
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