Digital Learning is alternating education in revolutionary ways. The education sector is remodelling exponentially because of various initiatives undertaken by governments and private organizations to bring digitally increased performance. The digital language learning will dispense various languages and one can learn any language at any time by digital based platform. The increased acceptance of English as a language for business communications across the world as well as growing popularity of digital learning across various sectors are some factors responsible for expansion of the market over the forecast amount.
According to the study, ‘ Global Digital Language Learning Market to reach USD 16.6 billion by 2026’Busuu, Ltd, Babbel, , Living Language (Penguin Random House, LLC), Pearson PLC Verbling, Inc, Preply, Inc., Rosetta Stone, Fluenz, Lingoda GmbH and Yabla, Inc. are some of the market players present in in the digital language market. Furthermore, the increasing advancements and introduction of products and service and other strategic alliance by market key player will create a moneymaking demand for this market. For illustration: as per Company’s news declared in March 2020, Babbel has started providing free services to all K-12 and college students in Italy, U.K., Germany, Spain and France due to Covid-19. The service presently offers courses for Spanish, French, German, Turkish, Danish, Norwegian, Swedish, Italian, Portuguese, Polish, Russian, Dutch, Indonesian and English till the end of COVID-19 pandemic. However, high risk of piracy with offline content and information security with online content is that the major issue restraining the expansion of global Digital Language Learning market throughout the forecast amount. The detailed segments and sub-segment of the market are explained below: By Language Type segmented into English, Mandarin, Spanish, German and Others. By Deployment Type segmented into Cloud and On-Premise, By Business Type into, Business-To-Business, Business-To-Customer. By End User segmented into Academic and Non-Academic.
The Geographical distribution of global Digital Language Learning market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Remainder of the World. North America is that the leading/significant region across the globe. Whereas, Asia-Pacific is additionally anticipated to exhibit highest rate of growth over the forecast amount 2020-2026. Growing digitization and increasing variety of check takers within the region are the foremost factors supporting the expansion of digital language learning market in Asia-Pacific. In developed countries, like the North American countries and the Great Britain, the digital education system has attained vast popularity because the students in schools, universities, and other institutions are fully familiar with the technologies. But, in APAC and SAM countries, students need the awareness of technology-driven learning. Several schools, universities, and coaching institutions are executing digital technologies in their classes. As the digital educational platform developers are continually updating their technologies to supply robust solutions, the adopters in APAC are regularly upgrading their technology infrastructure. The innovative cloud-based academic apps, websites, and alternative services are expected to make a major market for digital education, as well as digital language learning solutions. Numerous companies operating in the digital language learning market are specializing on providing technologically advanced solutions to realize a powerful market position.
Moreover, the growing popularity for digital language learning across education sector and increasing focus of government to support e-learning are the major factors that will support the growth of digital language market across the glove in the upcoming years.
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Ankur Gupta, Head Marketing & Communications