Direct carrier billing (DCB) is a variant of online payment which permits consumers by charging a cost of purchase to their phone bill. Moreover this online payment method is majorly applicable to all Smartphone and the feature phone users. The consumers are able to use DCB in order to buy content or the digital platform. DCB’s can also be used for purchasing the products and services over multiple channels such as desktop computers, Smartphone’s, smart TVs, and game consoles.
According to study, “Direct Carrier Billing Platform Market By Content (Application & Game, Video & Audio, and Others) and Operating System (Android, iOS, and Others): Global Opportunity Analysis and Industry Forecast, 2019-2026”. Some of the key companies operating in the global direct carrier billing platform market are Bango, plc., Mobiyo, Fortumo, Centili, Comviva, Boku, Inc., DIMOCO, NTT DOCOMO, Singtel and Digital Turbine Inc. Some of the key companies interested to invest considerably over R&Dactivities to their solutions and developing new products. Moreover, these players are also having strategic partnerships with other players.
Based on component type, direct carrier billing platform market is segmented as software, hardware and services. Based on type, market is segmented as pure DCB, limited DCB, PIN or MO base window, MSISDN forwarding, window and others. Based on features, market is segmented as PIN defines, pre-defined, mobile originated & mobile terminated and others. Based on authentication type, market is segmented as single factors authentication and two factor authentication. Based on platform, market is segmented as android, windows and IOS. In addition, based on end-user, market is segmented as online media, applications & games and others. The application & game segment is estimated to exhibit largest share owing to increase in collaborations by platform companies with several digital content providers, optimizing their businesses for app purchases to increase in-app payment revenues for app developers, and creating huge market for applications, in-app purchases, and games during the forecast period.
The direct carrier billing platform market is driven by rise in demand for games, audio, voice calling, video-on-demand, such as Skype and We Chat, podcasts, eBooks, and other content, followed by increase in popularity of mobile gaming & in-app game items purchases through direct carrier e-billing payment method. However, complexity in direct carrier billing ecosystem may impact the market. Moreover, rise in use of subscription-based digital contents is a key opportunity for market.
Based on geography, the North-American and European regions hold major share in direct carrier billing platform market owing to due to rise in demands for trending digital contents, increase in usage of direct carrier billing platform, and surge in collaborations of platform providers with several content creators & constant services in the regions. Whereas, the Asian-Pacific region is projected to witness higher CAGR due to increase in adoption of subscription video on demand services over the forecast period. The direct carrier billing platform market was valued at US $55.56 million in 2018 and is expected to reach US$172.35 million by 2026, registering a CAGR of 14.7% from 2019-2026.
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Ankur Gupta, Head Marketing & Communications