Concentrated lime juice is really a juice from the real fruit. It is prepared by extracting the water from lime juice that becomes viscous which is sourer as compared to the freshly squeezed lime juice. It is easy to use and contains nutrients such as vitamin A, vitamin C, potassium, calcium, and sodium. In addition, it consists of small amount of iron, vitamin E, zinc, and other nutrients. It is stored at an extremely low temperature to preserve its nutrition value for a longer period of time. It is used in the preparation of jams, juices, squash, jellies, beverages, snacks, and bakery & confectionery items. It provides a softer taste than lime powder, due to which it can be used by the manufacturers of food & beverages, which is likely to boost the lime juice concentrate market. Concentrated lime juice possesses several health benefits for instance it cures urinary tract infections, improves digestion, helps in weight loss, controls blood pressure, helps in skin lightning, purifies blood, and eliminates toxins from the body.
According to study, “Global Lime Juice Concentrate Market Status (2015-2019) and Forecast (2020-2024) by Region, Product Type & End-Use” the key companies operating in the global lime juice concentrate market are Citrolim, IQCitrus, Cobell. The key companies are focusing on developing efficient extraction technology to increase the nutritive value and the shelf life of lime juice concentrate.
Based on type, lime juice concentrate market is segmented into aseptic type and non-aseptic type. Based on product form, market is segmented into liquid form and powdered form. Powdered form segment dominates the market as it is easy to handle, store and transport. Based on distribution channel, market is segmented into direct channel and indirect channel. Indirect channel includes convenience store, discount stores, supermarket & hypermarket, specialty stores, online retail stores and others. In addition, based on application, market is segmented into food & beverage, households, nutraceutical industry and others.
The lime juice concentrate market is driven by rise in demand for juice concentrates in the beverage industry, followed by rapid growth of natural sweeteners, busy lifestyle& time constraints, rise in preference for nutritive & easy to consume products, and increase in awareness about the maintenance of health among consumers. However, the production of lime juice concentrate depends upon the quality or availability of lime, which is likely to get affected by changes in the weather, and this is expected to act as a major restraining factor of the market.
Based on geography, the North-American and Western European regions hold major share in lime juice concentrate market owing to increase in adoption of healthy convenience food products among consumers in the regions. Whereas, the Asian-Pacific region is expected to witness higher growth rate due to high population and rapid growth of food industry over the forecast period. In near future, it is estimated that the market will be reached at rapid pace as a result of growth in technological advancements in juice industry during the forecast period.
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Ankur Gupta, Head Marketing & Communications