The meat products manufacturing market comprise of sale of meat products by organizations producing and processing meat of pork, chicken, beef, sheep and goats, birds, and other animals. The companies in the meat products manufacturing industry carry out packaging and distribution of their products over various distribution channels to both individual customers and the commercial organizations. The meat product manufacturing industry also comprise of firms engaged in the production of dried, salted or smoked meats. Moreover, it includes production of meat-based goods such as sausages, salami, ouillettes, saveloys, bolognas, pates, rillettes puddings, and boiled ham. Furthermore, the industry excludes the manufacture of prepared frozen meat, poultry dishes and the packaging of meat. The industry also excludes production of fresh meat products, such as fillets, whole chickens and fresh pork products.
According to study, “Meat Products Manufacturing Global Market Report 2019” the key companies operating in the global meat products market are Affco Holdings Limited, Arcadie Sud Ouest, Arrow Group Limited, Andelsselskabet Tican A.M.B.A, Doux S.A.Some of the big companies operate as per economies of scale in production and distribution. However, small companies can compete effectively only in their local area or by producing unique products. The competition in the industry is based on factors, such as product quality, price, brand recognition, reliability, product features, delivery timelines, and after-sales service. The key companies in industry are expected to engage with the strategies for acquiring by the leading brands to expand their overall product portfolio.
Based on type, market is segmented into pork, sausages, beef & veal, pates & pastes, mutton and other meat products. Based on product type, market is segmented into frozen, chilled and canned or preserved. Based on nature, market is segmented into organic and conventional. Based on industry activities, market is segmented into producing dried, salted or smoked meat & salami, producing meat goods containing sausages & and ouillettes and producing meat-based goods such as saveloys, bolognas, puddings, pates, rillettes and boiled ham. In addition, based on distribution channel, market is segmented into convenience stores, supermarkets or hypermarkets, e-commerce and others.
The market is driven by rise in global population, followed by increase in disposable income and rise in awareness about protein intake in the daily diet. Some of the key technologies associated with the meat processors include the use of advanced x-ray technologies such as Dual Energy X-ray Absorptiometry (DEXA) for measuring chemical lean or fat content in meat. The DEXA uses two specific x-ray energies (high and low) for measuring amount of x-rays absorbed in meat as it passes over the system, leading to determining the fat content in meat within seconds. The meat industry has exhibited an increasing trend of the technological advancement and through development of fully automated and in-built sensor systems. Moreover, innovations in machine efficiency, increased speed with the rising automated processing systems are further expected to boost meat product demand. Based on geography the North American region is expected to be the largest regional market. The growing population is also driving the market Asia Pacific market over the forecast period owing to its growing population.
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Ankur Gupta, Head Marketing & Communications