The mindfulness meditation denotes to the mental practice to ease the mind and let go of negative thoughts. A mindfulness meditation app is an application that can be installed and run on the smartphones and tablets and explains breathing practice, muscle and body slackening, and mental imagery to its end-users. Such apps can potentially support in decreasing the stress, blood pressure, chronic pain, and a variability of mental health issues amongst the users.
In addition, throughout the first surge of coronavirus last march, the apps had undoubtedly seen a huge increase in requirement. According to the report analysis, ‘Mindfulness Meditation Apps Market: Current Analysis and Forecast (2021-2027)’ states that Calm, Headspace, Breethe, Insight Timer, Waking Up, Meditopia, Betterme, Simple Habit, Aura Health, Moo and many others are the key companies which recently operating in the mindfulness meditation apps market more actively for leading the highest market growth and registering the great value of market share around the globe during the near years while increasing the applications and benefits of such, establishing the several research and development programs, delivering the better consumer satisfaction, spreading the awareness connected to the benefits and applications of such, decreasing the associated prices of such, employing the young and active personnel, analysing the strategies and policies of the government and similar entities, implementing the policies of enlargement and profit making, and improving the qualitative and quantitative measures of such.
During the recent trend, with the significant growth in workload, environmental stress and family issues, the mental health disorder conditions such as anxiety, mood syndromes and mental stress is increasing amongst the several age groups. Furthermore, with the effective growth in usage of smartwatch and connectivity of the meditation apps with the smartwatches end-users can now can thoroughly monitor their activities all day long. This new trend is projected to boost the increasing implementation of mindfulness meditation apps with IoT connectivity.
Not only has this, the today’s education system is assisting the idea of comprising the mental health education in the academic curriculum. This has brought fresh opportunities for the market players. The educational institutes are utilizing such meditation applications to refine the learning ability of their students. For instance, the ease presently launched the ease schools initiative around the globe to make sure that maximum number of kids gets admittance to this app.
Based on the region, the North America generated revenue of USD xx million in 2020 due to the customer’s high per capita spending on the healthcare and spreading awareness about the health benefits by such meditation apps. The global mindfulness meditation market is projected to observe a boost on account growing mental health syndromes, increment in disposable income, and increasing awareness about such apps is projected to boom up the growth of the mindfulness meditation apps market. Therefore, in the near years, it is predicted that the market of mindfulness meditation apps will increase around the globe more effectively over the forthcoming years.
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Ankur Gupta, Head Marketing & Communications