Mobile Value-Added Services (MVAS) are the non-core, additional services offered by the telecommunication operator mainly for business promotion. Some different categories of MVAS are SMS, MMS, infotainment, music, video search, social networking, and mobile payments. It refers to the services which are non-core that supplied in the telecommunication sector. All the services except voice calls and transmissions of the fax are taken as a mobile value-added service. These services can be employed to promote a telecom operator’s primary business. Mobile value-added services work as a catalyst for mobile subscribers to utilize their mobile devices to enable operators to increase their average revenue per user. There are various categories of mobile value-added services including utility VAS, music, video search, social networking, m-Education, and infotainment.
The report analysis of,’ Global Mobile Value Added Services (MVAS) Market to reach USD XX billion by 2027’ Due to the fragmented nature of the market, players are concentrating on expanding their services and rising acquisitions to gain share. The major market player in the market of Global Mobile Value-Added Services are Alibaba Group Holding Limited (China), Apple Inc. (US), AT&T Inc. (US), Gemalto N.V. (Netherlands), Google Inc. (US), Kongzhong Corporation (China), Vodafone Group plc (UK), Bharti Airtel Limited (India), Alphabet Inc. (US) and OnMobile Global Limited (India). For Instance: As per Statista, digital payments have increased by almost 55.3% in 2019 as compared to the previous year 2018 which was 44.47%. In consideration of the healthcare sector, G services have enhanced delivery of remote treatment and patient diagnosis driving the expansion of the market. For Instance: As per Data Portal in 2019, 55% of total 4G service was in the Asia Pacific region growing gradually with time.
The regional analysis of global Mobile Value-Added Services (MVAS) the market is taken into account for the key regions like the Asia Pacific, North America, Europe, Latin America, and the Remainder of the World. Asia Pacific is a significant region across the globe with rising in demand and use of mobile and tablets impacting MVAS market growth. Whereas, Asia-Pacific is additionally anticipated to exhibit the highest growth rate over the forecast amount.
In addition, Factors like an increase in smartphones in emerging economies like China and India would create money making expansion prospects for the Mobile Value-Added Services (MVAS) market across the Asia-Pacific region. The detailed segments and sub-segment of the market are explained as follows By Type fragmented into Internet-Based and Content-Based. By Solution fragmented into Mobile Music, Social Networking, Video Browsing, Utility VAS, M-Education and Others.
Furthermore, rising in the number of smartphones, high Internet penetration across the globe is propelling the growth for the mobile value-added services market. However, the factor boosting the value-added services market is their large variability, which makes the mobile operators capable of channeling a significant number of value-added services budgets annually towards managing the operational overheads. Additionally, the rise in demand for mobile devices, entertainment services on the mobile devices and increase in penetration of 4G /5G services are the key drivers in the market growth. Therefore, it is anticipated that the market for Global Mobile Value Added Services (MVAS) will boost up over the forecast period.
For More Information on the Research Report, refer to below links: –
Global Mobile Value-added Services Market Research Report: by Solution (SMS, MMS, Others), by Product (Mobile Music and Games, Mobile Wallet, Mobile Commerce, Mobile Advertising, Email & IM, Others), by Vertical (Banking & Finance, IT & Telecommunications, Media & Entertainment, Government, Retail, Healthcare, Others), and Region – Forecast to 2023
Ankur Gupta, Head Marketing & Communications