The photographic services market entails of the sales of photographic services and related goods by numerous entities (organizations, sole traders and partnerships) that propose the services for planning, developing, creating and managing the processes for producing the durable images by recording light or through electromagnetic radioactivity by means of an image sensor or chemically by means of a light sensitive photographic film. It comprises editing, processing and presenting pictures. Photographic services entail the school portraits, wedding photography, special occasions and event photography. The Photographic services establishments undertake procedures where human capital is the foremost input. They make obtainable the knowledge and skills of their employees, often on an assignment basis, where an individual or team is accountable for the delivery of services to the consumer.
According to the report analysis, ‘Photographic Services Global Market Report 2020-30: Covid 19 Impact and Recovery’ states that Lifetouch Inc; Studio Alice Co Ltd; Getty Images Inc; Portrait Innovations Inc; and Cherry Hill Photo Enterprises are the great players which recently operating in the photographic services global market actively for leading the highest market growth and dominating the great value of market share around the globe during the short span of time while delivering the better consumer satisfaction, advancing the efficiency of the services, spreading the awareness connected to such, employing the young work force, analysing the strategies and policies of the government as well as corporates, establishing the several research and development programs, and implementing the policies of profit making and enlargements.
Although, the outbreak of the Coronavirus disease (COVID-19) has acted as a restriction on the photographic services market during 2020 as governments around the world imposed lockdowns and limited trade, thereby limiting the demand for professional services. The COVID 19 is an infectious disease with flu-like symptoms comprising fever, cough, and difficulty in breathing. The virus was first identified in 2019 during Wuhan, Hubei province of the People’s Republic of China and spread globally entailing the Western Europe, North America and Asia. Steps by national governments to involve the transmission have resulted in a weakening in economic activity with countries entering a state of lockdown and the outbreak is anticipated to continue to have an adverse impact on businesses throughout 2020 and into 2021. However, it is expected that the photographic services market will convalesce from the shock across the forecast phase as it is a ‘black swan’ event and not related to ongoing or fundamental dimness in the market or the global economy.
Whereas, the Photographic service providers are continuously upgrading services by adopting fresh technologies of the industry. Numerous companies are launching light weight cameras with comprehensive features to capture widespread range of photographs. For instance, during January 2017, Light Company launched the Light L6 Camera that packs the potentials of a DSLR into a slim mobile-like body by folding optics. It can shoot from 16 dissimilar lenses with 13 megapixels each, and an algorithm amalgamates each image together. Also, the fresh range of Nikon cameras come with built in Ethernet that allows the users to share pictures on the go. The 360 Fly can seizure 360 degrees panoramic videos of 4K quality. Such advances in technology are supporting the photographers click great quality photographs even in difficult circumstances.
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Ankur Gupta, Head Marketing & Communications