The print media market entails of sales of newspapers, magazines, several other periodicals, books, directories and mailing lists, and many other works, such as calendars, greeting cards, and maps and concerned services such as advertising space by countless entities (organizations, sole traders or partnerships) that publish print media.
According to the report analysis, ‘Print Media Global Market Report 2020-30: Covid 19 Impact and Recovery’ states that News Corp; Pearson PLC; Bertelsmann; Axel Springer; Gannett Company Inc. and many more are the key corporates which recently operating in the print media global market more effectively for leading the highest market growth and registering the great value of market share around the globe while delivering the better consumer satisfaction, decreasing the associated prices of such, employing the young and active personnel, increasing the applications and benefits of such, analysing the strategies and policies of government as well as corporates, implementing the policies and strategies of enlargement and profit making, forming strategies to enter into new market, establishing the several research and development programs, spreading the awareness connected to the benefits of such and improving the qualitative and quantitative measures of such.
In addition, Asia Pacific region was the largest region in the worldwide print media market, registering for xx% of the market during 2019. North America was the second greatest region dominating for xx% of the global print media market. However, the Africa was the smallest region in the worldwide print media market.
While, the worldwide print media market is expected to decline from USD xx billion in 2019 to USD xx billion throughout 2020 at a compound annual growth rate (CAGR) of xx%. The decline is mainly owing to economic slowdown across regions owing to the COVID-19 outbreak and the measures to contain it. The market is then anticipated to recover and grow at a CAGR of xx% from 2021 and reach USD xx billion throughout 2023.
Perhaps, the video magazines are a succession of online videos that follow the print magazine arrangement. Consumers spend double the amount of time inspecting video content online, either on desktop or a mobile device, then they do in reading text online. Research firm Forrester considered that one minute of video is equal to 1.8 million words. Studies have also exposed that video advertising creates four times the leads of non-video advertising. Companies such as Meredith, Conde Nast, Hearst et al have generated video production units.
The augment in social media and the growing volume of customer data is driving growth in the newspapers and magazines industry. Newspapers and magazines publishers can have broad and profounder visibility on their customer, distributors and several other stake holders. Publishers with digital first model are contributing progressively in building in-house data and analytics team. For example, Next Big Sound’s, Next Big Book application delivers a dashboard for the publishing industry which suggests information on sales, publicity events, social media, and web trends data regularly to suggest a holistic view of the books’ performance. It will highlight aspects that are the most significant such as news preferences, columnist predilections and genre preferences.
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Ankur Gupta, Head Marketing & Communications