Probiotic drinks refer to a functional drink made up of specific microorganisms that are beneficial to human health. They are produced by adding water, sugar, herbal or fruit extracts to the probiotic culture of bacteria and yeast and transforming them through bio-fermentation. Milk-based probiotic drinks include kefir, drinkable yogurt, and probiotic milk and are high in vitamins, folate, and riboflavin, which increase their demand. Additionally, suppliers are launching new probiotic milk drink products to gain competitive advantage through differentiation, thus helping to grow the probiotic drink market.
Probiotics multiply by absorbing the added sugar and stop when they reach peak multiplication. These microorganisms also promote overall health by maintaining the natural balance of organisms in the intestines and also help improve immunity. In addition to this, regular consumption of probiotic drinks also aids in the efficient absorption of nutrients and the prevention and treatment of gastrointestinal (GI) problems, including diarrhea, constipation, and irritable bowel syndrome (IBS). Increase consumption of the product due to its health benefits such as improved gut health, strong immune system and other factors that acts as a factor for the probiotic drink market over the forecast period.
Referring to the study, Global Probiotic Drinks Market Report 2020 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread). Some of the key companies operating in the global probiotic drinks market include KeVita, Bright Dairy, Grupo Lala, Good Belly, Amul, Nestle, Lifeway, Yakult, Bio-K Plus International, Danone and among others. Companies are making themselves competitive by bringing a new differentiation with new flavors, healthy ingredients and innovative packaging. Major market players have better brand loyalty among customers. Small regional players are also increasing their popularity and the qualities of their products to stay in the competition. The main players are present in all the main countries of the world and are developing in regions where they are not present.
Based on types, probiotic drinks market is segmented as probiotic juice drinks and probiotics dairy drinks. In addition, based on application, market is segmented as convenience store and supermarket.
Rise in awareness among the people regarding nutritional content of the drink, followed by increase in usages of the product for maintaining the natural balance of organism in intestines & prevent the gastrointestinal issues and rise in preferences towards healthy or functional food & beverages are some major factors, which are responsible for growth of the probiotic drinks market. Apart from this, contradictory perceptions about the drinks may impact the market. Moreover, growth in innovation in packaging and introduction of new flavor & healthy ingredients are leading opportunities for market.
Based on regional analysis, the North-America is a prevalent region in global probiotic drinks market owing to growth in inclination towards healthier food consumption across the region. The Asia-Pacific and Europe regions are likely to witness higher growth rate due to rise in availability of ready-to-drink products for on-the-go consumption over the forecast period. It is projected that future of the global probiotic drinks market will be bright on account of rise in demand for functional food & beverages during the forecast period.
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Global Probiotic Drinks Market Segments: By Product Type (Dairy-based and Plant-Based); By Distribution Channel (Online and Offline); and Region – Global Analysis of Market Size, Share & Trends for 2019 – 2020 and Forecasts to 2030
Ankur Gupta, Head Marketing & Communications