Global Rafting Equipment Market is driven by Increasing Marketing Initiatives by Tourism Boards & Rafting Camps and Increasing Rafting Championships: Ken Research


Rising interest in the rafting sport by recreational tourists and sports enthusiasts worldwide and rise in marketing initiatives taken by various entities in the value chain especially rafting camps & tourism boards across the globe have been regarded as the key drivers of growth in the global market during the year 2012-2017

The report titled “Global Rafting Equipment Market Outlook to 2022 – by Equipments (Protective Rafting Gear, Rafting Accessories & Inflatable Rafting Boats), by Distribution Channel (Company Stores and Specialty Stores, Online, Hypermarkets, Department Stores & Supermarkets and Others)” by Ken Research suggests that owing to the sustained efforts of rafting equipment manufacturers and rising popularity of rafting as a recreational and professional activity in different regions which would continue to surge growth in the market.

During the review period (2012-2017), Global rafting equipment market displayed a stable and steady growth. This growth has been supported by factors such as growing awareness of a healthy lifestyle, rising popularity of rafting, growing interest of people in soft adventure sports and others. During this period, the market witnessed an increased emphasis on water sports activities by various government authorities. In an attempt to generate higher revenue from the tourism industry, various  tourism boards of countries especially US, France, Germany have been putting great efforts to promote rafting and other similar water sports activities. Moreover, improved promotional campaigns were being run by government and private tour operators in various countries. These include marketing initiative such as discounted vacation packages with rafting activities, banner promotions, private rafting activity organizers associating with leading hotels and camps so as to increase consumer demand. Changing lifestyles, with increase in the number of people taking up some form of recreational sporting activity to maintain physique along with an increase in recreational expenditure, have helped in increasing the popularity of rafting.

In Americas, the number of participants indulging in rafting sports activities was around 3.7 million in 2012. This number increased to 3.8 million in 2014 showcasing growth at a CAGR of 1.3%. Increased participation of females has also provided thrust to the market. The female to male participation ratio was approximately 45:55.

Global Rafting Equipment Market Infographic

Increased participation in the sports championships has led to a rise in the number of water sports tournaments worldwide, further fueling growth in the market. For instance, United States Rafting Association Championships divides the country into three regions namely, Western, Central and Eastern. Similarly, the Chenab Challenge – River Rafting Championship 2016 took place in India in March 2015. These factors have together surged market growth in the overall global industry.

Key Topics Covered in the Report

Rafting equipment Sector Future

Global Rafting equipment market

Rafting equipment market Trends

America Rafting equipment market

Rafting accessories market

Lifespan of Rafting equipment

Inflatable Rafting Boats market

Water sports equipment market

For more information on the research report, refer to below link:

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Ankur Gupta, Head Marketing & Communications