SEO is an acronym for Search Engine Optimization, it a process of optimizing a website over the online search. The SEO primarily focuses on improving a website’s rankings in the search engines such as Google and BING. Moreover, there are several types of SEO services which focus on elements such as search optimization and the online visibility associated to technical SEO, on-page SEO, off-page SEO, organic SEO, local SEO, voice SEO, search engine marketing and reputation management. The on-page and off-page SEO focus on services associated to organic SEO and/or local SEO services. However, the traditional organic SEO focuses on improving in the rankings within typical search engine results area. The Local SEO focuses on improving the overall rankings within the “local-pack”, area results increase in local businesses listings. The local SEO is important tool for businesses that rely on local or the regional customers. The organic SEO also helps in finding the local customers. Moreover, it is important for the businesses over a national and international focus. The optimized use of search engine marketing focuses on increasing brand awareness and online visibility. The wide scale use of search engine optimization services market consists of sales by organizations undertaking the search engine optimization services and other related activities. SEO market also includes the sales from the advisory services and ad words management services.
According to study, “Search Engine Optimization Services Global Market Report 2019” the key companies operating in the global search engine optimization services market are Google, Baidu, Ask, Bing, Yahoo. The rise in number new entrants in every industry led companies to focus on providing new competitive SEM strategies for promoting their company globally.
Based on type, search engine optimization services market is segmented into freelancers and agencies. The use of freelancer’s services is a non-permanent workforce that charge clients based on man-hours, results, and click based models. The agencies also includes entities that provide premise and cloud-based deployment SEO services and charging their clients based on man-hours, results based, and click based models. Based on organization, market is segmented into large enterprises and small & medium enterprises (SMEs). In addition, based on end-user industry, market is segmented into IT services, professional services, hospitality, real estate, ecommerce, recreation and others.
The significant growth for the search engine optimization services market is attributed to the ever increasing revenues from digital advertising. The digital advertising is now moving swiftly overtaking the tradition mediums of advertising including print, television, radio, movies, and outdoor advertising. The consumers are viewing to move away from the traditional networks towards wide scale use of digital alternatives, advertisers turning to use digital advertising for reaching the desired demographic segments, this led to drive the demand for SEO services including improving website visibility to capture web traffic globally.
Based on geography, the North-American region holds major share in search engine optimization services market owing to rise in advancements in website analysis tools in the region. Whereas, the European and Asian-Pacific regions are estimated to witness substantial growth rate due to growth in relevance of digitalization during the forecast period.
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Ankur Gupta, Head Marketing & Communications