Sleepwear, often well-known as nightclothes or nightwear, is clothing intended for use while sleeping. The type of nightwear differs with the seasons, with warmer types utilized in colder weather and vice versa. In addition to their operational goals, some styles or materials are selected to be visually pleasing or attractive.
According to the report analysis, ‘Sleepwear Market: Current Analysis and Forecast (2021-2027)’ states that L BRANDS INC., A Berkshire Hathaway Inc., American Eagle Outfitters, Inc., DECATHLON S.A., Hanesbrands Inc., Jockey International Inc., Triumph International Holding GmBH, Hanky Panky Ltd., PVH Corporation, MAS Holdings Ltd. amongst others are the key companies which progressively working on the sleepwear market more proficiently for ruling around the globe, registering the great value of market share, keep maintaining the governing position, generating the highest percentage of revenue and obtaining the competitive edge by establishing the several research and development programs, delivering the better customer satisfaction, analysing the strategies and policies of government as well as contenders, decreasing the associated prices of such, spreading the awareness connected to the applications and advantages of sleepwear, increasing the features and benefits of sleepwear, implementing the policies of profit making and strategies of expansion and improving the qualitative and quantitative measures of such.
Based on the Product type, the market is classified into top wear, bottom wear, Nightdress & gowns, and sleepwear sets. The sleepwear set segment gripped considerable market share and captured XX% market share in the Sleepwear Market during the recent year. In addition, the market would observe a sharp growth in the forthcoming years owing to the rising requirement from the young millenniums and students, etc., However, the nightdress & gowns segment would observe the sky-rocked growth in the review period of 2021-2027F.
Based on the Material, the market is categorized into cotton, wool, silk, and Others. The cotton sector captured XX% market share in the Sleepwear Market in the recent years. Moreover, the market would observe a sharp rise in the forthcoming years due to a surging preference for cotton-made sleepwear owing to properties such as Absorbent, Breathable, Hypoallergenic, Non-toxic, and High wet modulus (stronger when wet). However, other segments would observe the sky-rocked growth during the forecast period of 2021-2027F.
Based on the End-User, the market is fragmented into men, women, and kids. The women segment captured XX% market share in the Sleepwear Market during 2020 and registered the market. Moreover, the market would witness a sharp growth in the forthcoming years owing to surging preference from the college-going girls coupled with the emerging requirement due to the proposing of attractively designed sleepwear. However, the men’s segment would observe the sky-rocked growth in the forecast duration of 2021-2027F.
Furthermore, growth in demand for trendy and fashionable nightwear has motivated companies to launch new products to cater to augmenting needs of customers. In addition, the requirement for these outfits from the adult age group has augmented considerably, especially among women, as they spend substantially on this type of apparel. Moreover, these apparel not only look trendy but also are relaxed to wear, which considerably underwrites toward the growth of the global market.
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Ankur Gupta, Head Marketing & Communications