Spectator sports industry comprises of the sales of spectator-sports services & related products by organizations that includes sub-sections of sports teams & clubs, race tracks and other spectator sports. The market includes sales from entry-fees, commodities and other related goods and services
Spectator sport is a sport featured by the existence of spectator because its competition organized at the stadium or specific venue. It has its own set of cultures for instance cheerleading, pre-game, and half time entertainment like fireworks. Cricket, tennis, volleyball, football, golf, and boxing are some of the most popular spectator sports. Spectator sports exist on a huge band of popularity ranging from the extremely unique to ubiquitous.
As per analysis, “Spectator Sports Global Market Report 2020-30: Covid 19 Impact and Recovery” some of the renowned companies that are currently operating in the global spectator sports market include Manchester United; Dallas Cowboys; FC Barcelona; New York Yankees; Real Madrid and among others.
Based on type, spectator sports market is segmented as racing & individual sports and sports team & clubs. Based on revenue source, market is segmented as merchandising, media rights, sponsorships, tickets and others. Based on type of sports, market is segmented as cricket, tennis, soccer, rugby/football and others.
The spectator sports market is driven by increase in sports sponsorships, followed by emergence of new transforming potential markets. Increase in broadcasting of sports events coupled with media reporting has affected the number of individual attending sports due to ability to experience the sport an increasingly enhanced the experience including highlights, commentary, replays, statistics and analysis without the need to physically attend. However, growth in regulation on sports may impact the market. Moreover, development and growth of digital technology such as new streaming services, mobile viewing and, virtual reality is a leading region in global market.
Some technologies being implemented in spectator sports market, which are generally augmented reality (AR) and virtual reality (VR). AR is a specific technology that utilizes a straightforward screen or projection technology to overlay the virtual images in the real-world around the users. The utilization of AR technology in sports augments the adoption of spectator sports and enhances the spectators’ viewing experiences, therefore driving the demand for sports-events. Augmented reality also plays an integral role in driving the merchandize sales for sports teams that supports their overall revenues. Furthermore, sports-organizers are implementing virtual-reality technology to improve the observers experience in sporting-events. VR generates sounds, images, and other sensations that create a physical presence in an imaginary environment.
Based on geography, the North-America is a leading region in global spectator sports market owing to rise in internet accessible devices across the region. The Europe and Asia-Pacific regions are expected to witness higher growth rate due to growth in economy and increase in sponsorship over the forecast period. It is estimated that future of the global spectator sports market will be bright as a result of increase in sports channels to capture viewership during the forecast period.
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Ankur Gupta, Head Marketing & Communications